What to Include on Your Freelance Writer Website

SuzAlicieStarred Page By SuzAlicie, 19th Jul 2010 | Follow this author | RSS Feed
Posted in Wikinut>Business>Freelancing

Many online freelance writers choose to operate a personal freelance website to present their portfolio to potential clients and to promote their work. Choosing what to put on your personal freelance website can be a challenge.

Decisions, Decisions

When you attempt to decide what to include on your personal freelance website you may have a hard time whittling down the information to create a sleek and sophisticated business website. You want to appear personable, but not too personal. You want to provide writing samples and examples of your skill without bombarding visitors with too much information.

Most online freelance writers have an extensive library and collection of sites they contribute to on top of private clients. So how do you take all of your personal and professional information and put it together into an effective website? It's really just a matter of knowing what potential clients want to see.

Do Include a Photo

Potential clients like to be able to put a face with a name, a nice head shot on your website will instantly make it more personal and friendly than if there is no photo. But remember that every client has different morals, religions and other beliefs, so avoid photos that show you drinking alcohol, smoking or anything that could be construed as controversial or offensive to anyone. This is why I advise a simple head shot.

Do Mention Hobbies

Your website isn't a Facbook page, you don 't need to expound on anything, but it is more personal if a potential client can see some of what you do when you aren't writing.

For Example:
Do: I enjoy exercising and reading during my down time.
Don't: I love to party, a weekend isn't a weekend unless I get falling down drunk. I like wine, and whiskey. When not working or partying you can find me in front of Family Guy or Futurama.

Use your best judgment and remember that the people who visit your site are looking at you as a professional who they may hire to help them with their content needs.

List and Link

Rather than filling your page with snippets of every article you have ever written, simply title one of the pages "Writing Samples" and make a list of the sites where your work can be seen and link to your profile on those sites. This lets potential clients view what is of interest to them.

Not a Resume...Exactly.

When it comes to including your previous jobs and employment there is no need to make a full resume, you simply include a paragraph on your biography page that informs readers that certain topics are subjects of expertise because you have experience in the field.

Such as: "X has been freelance writing for 7 years, besides her rich history with web content writing she has been exposed to customer service, retail sales and manual labor throughout her adult life."

This leaves the reader with the option of asking specific questions and will lead them to contact you if they have any questions.

Testimonials or References

Sure a potential client may be able to go to various websites and see your work, but having testimonials or references from other clients helps them see your professionalism and maybe some strong points that you weren't aware of yourself.

Personally, I am always interested in the opinion of others when I am considering something, I'm sure that is the same for a client who is searching among the hundreds of freelance web writers out there.

Business Details

Always give potential clients an easy to find way to contact you and if possible a guideline to the pricing you use so that they will be able to give you more information to work with in the first contact.

Let's Recap

1. Photo
2. Personable information
3. Samples
4. References
5. Contact information and pricing guidelines

These 5 simple things are all you really need to have on your website to inform potential clients of your services. Once these are on the site, you can go back and insert RSS feeds from certain sites, add your accomplishments such as being interviewed, winning a contest or beginning a new blog or working for a large corporation. Each additional piece of information you add should serve a purpose for potential clients.


Activities, Freelance, Freelance Tips, Freelance Websites, Freelance Work, Freelance Writing, Freelance Writing Website, Freelancing, History, Profiles, Promotion, Samples, Websites

Meet the author

author avatar SuzAlicie
I am a work from home mom who home schools two active boys while freelance writing and maintaining several blogs and websites.

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author avatar Patrice Campbell
19th Jul 2010 (#)

Great info and a bit of humor. I love it. Glad I follow you. Well deserved star on this one.

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author avatar Sam Bralley
19th Jul 2010 (#)

very concise and informative...

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author avatar RSyed
20th Jul 2010 (#)

great info, thanks for sharing!

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author avatar Kelraye78
21st Jul 2010 (#)

I am working on my online portfolio this month, and this article could not have come at a better time. I was struggling with what kinds of information to include and how to put it all together. I have only seen one other writer website like this, so I was going off of that. This article has given me better direction than I could have gotten on my own. Thank you!

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author avatar SuzAlicie
21st Jul 2010 (#)

Kel, feel free to check out my website if you need some basic ideas, I'm really pleased with it.

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author avatar SuzAlicie
23rd Mar 2011 (#)

Updated: My all new and much more professional portfolio website is www.suzannealicie.com

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author avatar Ami
14th Apr 2011 (#)

I am making a website for myself to get my name out there and hopefully put some various skills I have to use. I was wondering... what should I use as testimonials? I am graduating this May and have not had a 'real' job that focuses on writing... much less anything that I was specifically hired for that I could still contact the employer. What can I do?

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