What Is Branding And Why It Is Important To Businesses Especially Small To Medium Enterprises

Dr Watson Goh By Dr Watson Goh, 5th Apr 2011 | Follow this author | RSS Feed | Short URL http://nut.bz/12q3brf4/
Posted in Wikinut>Business>Starting A Business

Brand can be defined as a logo, tagline, name, symbol, design or even a particular colour scheme. The sole purpose of all these creations & development is simply to "sell" and "identify" company or companies including their specific product or products so that the wide audiences or public become very well informed of their products or services. Bascially, to be different from other company / companies out there in the market.

What Is Corporate Branding ?

Brand can be defined as a logo, tagline, unique name, symbol, design or even a particular colour scheme. The sole purpose of all these creations & development is simply to "sell" and "identify" company or companies including their specific product or products so that the wider audiences or public become very well informed of their products or services. Bascially, to be different from other company / companies out there in the market.

As such, it is not about getting the desired market to pick your company out, but instead is to simply allow the public to know of your company existance, both as a company and the products/services that is being offered/marketed. This also may have the effect of allowing your potential customers to know that your company is indeed the key solution to their problems.

Key Criteria To Note :-

- Sent the message clearly and properly across
- Build customers loyalty over time
- Able to effectively adopted CRM Methodogies to connect with customers
- Reinforce company credibility over time
- Motivate company suppliers

Building an effective corporate branding is certainly not just having a beautiful logo, but goes right through to the co-ordinated company stationary, realising what your customers wants and need, having the sale & marketing department adopt and fully understood the company branding strategies and finally how the public relationship department handled all public point of contact with the company.

Never forget that a successful company brand is a living and alway growing "THING". This is so because it live within the minds & hearts of your customers, clients, and suppliers. It is their total experience and perceptions, all neatly summed up, that can influence in a very great way.

In today cut throats business environment, having a reliable, recognise and strong brand is an invaluable plus point to any company. The battle for customers will never ceased but will only intensifies from day to day. It is therefore of utmost important that company have the wisdom to properly budget for the investment in researching, defining, and building the company brand.

After all the company brand is simply a promise to the customers. It is the corner foundation stone in the company marketing communication and one that the company can ill effort to do away with.

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