Visiting of an Indian retail showroom/

madugundurukmini By madugundurukmini, 24th Jul 2014 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

A retail revolution is sweeping through India. Organised retailing has grown- making it among the fastest ;growing industries in the country.with the growth of malls, multiplexes, and hypermarkets, the consumer is being exposed to a king of shopping experience and services which is quietly and surely redefining its expectations from shopping.

Showcasing the elaborate use of glass and steel in modern construction technology

If you visit the mall capital of India -Gurgaon; and enter one of the malls heart will sink eyes would pop-out at the glitz and glamour inside. Showcasing the elaborate use of glass and steel in modern construction technology, each mall beautifully encapsulates anambience that prompts you to spend and spend more. Jostling for space are outlets of Reebok, Adidas, Swarovski, Nike, Tommy Hilfiger, Chanel, Gucci, Rado, Bose and Sony and interspersed are food joints serving cuisines of the world. The environment is light and fun -filled; everyone is happy.
Wonder, what this does to your senses? Simple, `it captivates'. With growing time constrains and choices, the consumer is getting used to having options readily at hand when she steps out to make the final purchase decision without much dissonance. Even in a category of movie watching, multiplexes give the `freedom of choice' under one roof! Just imagine, four screens running movies parallel; so that your do not have to course your luck for being late a couple of minutes and still be able to catch a movie of your choice, in a luxury that you had just heard of.

Mass marketers

Historically, retailers have been conduits for deliveries of products of mass marketers. With upgrade of their environments and services, they seem to be enhancing consumer -buying experience. However, simultaneously they are building brand equity for themselves within their sphere of influence. Clearly, they are able to offer consumer experiences unlike conventional mass -market brands.


Indian, Retail Showroom, Shopping, Visiting

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author avatar 6String
26th Jul 2014 (#)

Wow, this article really made me think of visiting the indian retail showroom once.

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