Use Google's Goggles for Internet Marketing and Adsense

nihalar By nihalar, 26th Apr 2012 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

A guide on Internet marketing and Adsense with google's goggles!

Use Google's Goggles for Internet Marketing and Adsense

Internet Marketing or Webvertising has become an indispensable tool to drive traffic to a company’s website and increase product awareness. The internet allows businesses to reach their target market with pinpoint accuracy, instead of running huge un-targeted campaigns. Many business owners and enterprises have come to realize that an online presence is essential to sustaining and growing their business, as more consumers look to the internet for products and services.

Just like a good television program grips viewers attention and makes sure the commercials get sufficient eye balls, a good website engages visitors to stay long enough to make purchasing actions. Good content can go even farther. A good content writer, who intends to make money, can use Google adsense, and when people search on Google using one of your keywords, your content, with relevant ads, may appear next to the search results. Now you’re advertising to an audience that’s already interested in the topic you have written on. These people can be gently nudged into customers and then into repeat buyers. If they see value in your writing, they may register their e-mail, so that the content can even be delivered to them via email. Such repeated and regular exposure builds relationship and improves business opportunities.

People have come to recognize Internet advertising as a low-priced way to display advertisements and drive targeted traffic to their websites. When viewers use keywords and phrases that match your product/services, Google can find the the most relevant content that matches the search query.
Internet advertising is fast gaining currency, as it is easy to start and easy to trace, measure, test and modify. Geolocation software detects the location of a viewer, and deliver different content to that visitor based on his or her location, or display ads that’s more relevant and useful to the viewer. Google Webmaster tools can indicate viewer interests and locale-specific preferences, etc. They help to tailor the ads display in real time for maximum returns, taking various factors into account.
Google and Yahoo are grabbing billions of dollars once collected by traditional print and broadcast outlets. Like magazines and newspapers, Web sites are most often ranked based on how many people visit them and how long they are there. Just like traditional print media often exaggerates how many copies they sell, websites too exaggerate/ inflate numbers of visitors to their site.
Advertisers who use internet advertising and pay for each click of the product are therefore always concerned how reliable clicks/number of views are as a quantifiable measure of consumer interest. Most scholars who study online advertising estimate that 10% to 15% of ad clicks are fake, representing roughly $1 billion in annual billings.
Google, Yahoo and other similar search engines divide these proceeds with the person(s) owning the site: Site owners are sometimes “domain parking” companies, which are dummy, rudimentary sites and only redistribute ads of the search engines. These sites contain no content/real value, and some owners do arrange for the ads to be clicked on, triggering huge bills to advertisers.
Recently, Google decided to retire the Hosted domains product within AdSense to assuage the fears of their advertisers.
Apart from Pay per Click ads, there are ads priced according to “impressions,” or how many people view them. To cater to the needs of greedy site owners who wish to present blown-up figures of visits and clicks, a number of sites variedly referred to as paid-to-read, paid-to-surf, GPT(get-paid-to) have sprung up. Nomenclature and functioning of these sites overlap; so please do not go by the labels. Paid-to Read or PTR sites are often click-fraud rings.
A pay-to-surf company provides a pop-up window or “viewbar” on a member’s computer that tracks websites the user visits. Advertisers pay the pay-to-surf company a small amount (typically US$0.50) for every hour of a member’s surfing. Advertisers’ banner ads are then displayed while the member browses the web. Members are typically restricted to surf for not more than 20 hours per month. But they are paid for each referral they bring.
Utilities started appearing in the meanwhile which allowed users to simulate surfing activity. Mechanical mouse-moving devices, for example “JiggyMouse”, allowed users to get paid simply for leaving their machines on. To fight fraud, Pay-to-surf companies started building fraud-prevention software, but the fraud program developers outwit them easily.
The first and most well-known pay-to-surf company was AllAdvantage. It launched in March 1999 and grew to 13 million members, but had to be closed down after 18 months, due to fraudulent activities of its members.
Fighting all of the above are the search engine companies who must ensure the advertisers their advertisements are reaching genuine customers interested in the product and each click is the result of their activities alone. Scores of automated clicking programs, known as clickbots, are available to be downloaded from the Internet and claim to provide protection against detection. They disguise a PC’s unique numerical identification, or IP address, and can space clicks minutes apart to make them less conspicuous. Google must continuously monitor and check their possible usage.
The digital empires of Google and Yahoo depend on the Internet advertising gold, and Click fraud is the scourge that poses the single biggest threat to this wealth.
Rightly, Google and other search engines do not like incentive traffic.
Google and Yahoo use sophisticated algorithms and intelligence from advertisers to identify the vast majority of fake clicks by correlating users’ geographical location, the average time spent on the site, and whether or not these clickers became customers ultimately.
To protect the interests of advertisers further, the search engine companies allow advertisers to identify sites on which they don’t want their ads to run.
So, if you are a blogger who has enabled adsense on your site, how can you ensure you do not run into problems with the search engine master? Here are a few points you should be careful about:

1. Do not advertise blogs or websites on Traffic Exchange sites, such as EasyHits4U. Traffic exchange is against Google’s TOS.

2. Do not advertise or write articles advocating PTR/PTC sites like neobux, PTC Box, Easy PTR, Fast PTR, Readbud, etc.

3. Do not host explicit adult content. The definition of adult content is subject to speculation. Google says “sites may not include: Excessive profanity, violence, racial intolerance, or advocacy against any individual, group, or organization, hacking/cracking content, illicit drugs and drug paraphernalia, pornography, adult, or mature content, gambling or casino-related content.” Be careful to remove spam comments having links to porn/ adult sites, drug peddling and gambling sites.

Finally, if you think you would like to chuck Adsense and cling on to Bidvertiser/adbrite, be warned that these sites also follow the same policy.

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author avatar Funom Makama
2nd May 2012 (#)

I love this piece, thanks for the great share

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