Three SEO Mistakes That Can Threaten the Survival of E-Commerce Websites

Charlie Brown By Charlie Brown, 1st Aug 2017 | Follow this author | RSS Feed | Short URL http://nut.bz/398j1fjz/
Posted in Wikinut>Business>IT & Ecommerce

It is typical of entrepreneurs setting up e-commerce businesses to think that a visually attractive site with a vast assortment of products is good enough for generating search engine traffic adequate for a decent ROI.

Three SEO Mistakes That Can Threaten the Survival of E-Commerce Websites

It is typical of entrepreneurs setting up e-commerce businesses to think that a visually attractive site with a vast assortment of products is good enough for generating search engine traffic adequate for a decent ROI. Unfortunately, SEO for large e-commerce websites with hundreds of products can be notoriously difficult to achieve and when further compounded with SEO mistakes, the situation can rapidly turn critical. Some common search engine optimization mistakes to look out for and avoid:

No Product Descriptions

Lack of adequate text descriptions is a very common mistake made by owners of e-commerce sites who think that the images of the products are self-explanatory. Not including a text description can spoil the chances of achieving a top-10 rank in the search engine results page. This is because the web crawlers simply cannot analyze the relevance or utility of pictures; it is the accompanying text that tells them what the product is all about. Be sure to write descriptions that add value and actually help visitors to decide to buy the product.SandCrest SEO experts advise webmasters to never copy descriptions from other websites, as plagiarism invariably results in a ranking penalty.

Not Including Product Reviews

An overwhelming number of buyers on e-commerce websites base their final purchase decisions by reading reviews. When a user has no opportunity to touch and feel the product before buying, he is extra sensitive about product quality, seller reputation, returns handling, shipping punctuality, etc. from other customers. The absence of reviews on your site can turn away a lot of potential customers seeking reassurance about their purchase decision. Apart from boosting customer confidence, product reviews are also a great source of original content that is otherwise so hard to devise. Also, periodic updating of the web pages with product reviews keeps the page alive and the search engines interested.

Not Structuring URLs to Be Keyword Friendly


It is very important for your URLs to be keyword-friendly and not comprise digital gibberish that only a programmer can understand. Including the keyword in the URL structure has a number of advantages. Potential customers can make up their minds whether to click the link by reading the URL Also, in case another website picks up the URL and uses it in their anchor text; the keyword will serve to generate organic traffic. While Google is playing down the importance of the keyword in domain names, page URLs continue to get the benefit in SERPs.

Conclusion

If you look closely at the SEO errors that have been discussed, you will understand that all you need to do is stay focused on the user and try your best to understand what he wants and deliver it to him in the simplest way. Increasingly, Google is applying AI concepts in its search algorithms, so if you position yourself to deliver the best user experience, you will automatically gain your spot in the sun of the SEO world. It may take time to beat the e-commerce giants enjoying the lion’s share of the market, but with proper SEO techniques you will grab consumers’ attention and make money.

Tags

E-Commerce Website, Seo

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