The job -shop process is appropriate for customized delivery of services

madugundurukmini By madugundurukmini, 5th Dec 2013 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

Hospitals and educational institutions. In a hospital some patients need only consultation some others may need consultation with medication and some patients require hospitalization for surgery.

Intermittent operations

When the consumers require a combination of services using different sequences, the job -shop type of operation is more useful. For example- regular restaurants, repair shops, management consultants. Hospitals and educational institutions. In a hospital some patients need only consultation some others may need consultation with medication and some patients require hospitalization for surgery. So it all depends on the requirements of the customers.

Each element of marketing has to be professionally managed.

Intermittent processes are useful when the type of service is rare;y repeated. For example- firms offering consultancy for projects and advertising, use this kind of delivery system in each project or advertising campaign requires a unique set of input factors.
Thus the marketer has to lay great stress on all the elements of marketing mix to achieve a harmonious blend which fulfills the customers want -satisfaction. Each element of marketing has to be professionally managed.

Delivery of services to customers

Various dimensions of services marketing and marketing -mix have been discussed in the previous paragraphs. All these mixes are designed and developed to have effective delivery of services to customers.

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Comments

author avatar M G Singh
5th Dec 2013 (#)

Well written

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author avatar steven evans
6th Dec 2013 (#)

good article :)

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author avatar Fern Mc Costigan
7th Dec 2013 (#)

interesting post

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author avatar writestuff
10th Dec 2013 (#)

Good article. Thanks for this post. Great!!!

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