The 5 Key Components of Digital Marketing Success

Gangadhar Kulkarni By Gangadhar Kulkarni, 27th Jul 2015 | Follow this author | RSS Feed | Short URL http://nut.bz/10-roso2/
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Get valuable information about 5 key elements which acts vital role in success of digital marketing.

The 5 Key Components of Digital Marketing Success

One of the biggest hurdles to small business success in digital marketing is simply a lack of knowledge.

Given the fact that you’re a passionate expert in your chosen field, you probably have very little time to also become an expert in digital marketing.

But if you want your business to succeed (and I know you do), you absolutely must have at least a pedestrian understanding of what’s involved in marketing your business online.

Although it all may seem a bit overwhelming at first, we can narrow it down to just 5 critical pieces of the puzzle.

1. On-Site Blogs

If you’ve dug into digital marketing at all, no doubt you’ve heard the term content marketing bandied about quite a bit. And for good reason – content marketing is a fairly new concept that walks the line between marketing/advertising and journalism.

The idea is that potential customers will be more likely to consider giving you their patronage if they are exposed to your name through authentic and truly valuable content. One of the easiest and most important ways to do this is through your own website’s blog.

When it comes to the question of how often you should blog, everyone has a different answer, but once a week is a good rule of thumb for growing small businesses. Consistent and quality blogging has 2 major benefits: It shows Google that your site is constantly growing, which will help you get ahead in search rankings, and it also serves as a great resource of information. You should use the platform to offer your expertise and to reveal a bit about yourself, your philosophies and your experiences.

2. Guest Blogs

The next level of blogging is guest blogging. It relies on the same content marketing principle discussed above, but this time you’re offering value on a bigger scale – if you can contribute a great article to a popular industry blog, it helps them, their audience and your followers as well.

So what’s the value to you? Don’t worry, you get a lot out of the deal. First and foremost, you’ll get an author bio with link to your website, which goes a long way in establishing your credibility in the eyes of Google. In addition, you’ll be establishing yourself as a leader in your industry, which is invaluable.

You’ll also get a ton of organic exposure as the site’s loyal readers read and share your article. Just to give you an idea of the potential of this strategy, my content director recently published a guest blog that’s gotten upwards of 300,000 shares on social media – you literally can’t buy that kind of exposure.

3. Social Media

I know that social media covers a whole lot of territory these days. There are an almost limitless number of things you can do to promote your business on an ever-growing number of platforms. But instead of being overwhelmed by all the possibilities, just start with the basics. The only wrong way is to ignore social media entirely, which (shockingly) a great number of small businesses do.

At the very least, get a business account on Facebook and Twitter. Use a freelance site (like Fiverr or Upwork) to get some basic branded graphics created for each one and start posting at least once every couple days. Use free scheduling software like Hoot suite to knock a bunch of updates out at once. If you’re a product retailer, you’d also do well to add Pinterest, Instagram and Tumblr, all image-driven social networks.

4. E-Mail

It seems that some may think that e-mail marketing is dead, but it’s still alive and well. Why shouldn’t it be? Don’t we all check our e-mail multiple times a day, all day long? Obviously you’ll have to get some e-mail addresses first, but once you’ve got a nice little list built up, you can start some basic e-mail marketing.

Of course you don’t want to send out so many e-mails that you irritate your list, so make sure that each one has a purpose for you and offers something to them. Use e-mail blasts to announce an event or sale, offer your list an exclusive special or inform them about a new product or service they might be interested in.

5. Mobile Optimization

If you’re like most internet users, you use a mobile device to access the internet on a very regular basis. So it should come as no surprise to you that it’s critical to have a mobile-optimized website. Not only is this important if you want to keep your website visitors on your page, but with the latest Google search algorithm update, mobile optimization now figures into your search rankings, which can make or break your business.

There are surely lots of other things you can do to up the ante for your digital marketing efforts, and you may choose to embrace them as your business grows, but these 5 essential components give you a great starting point.

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Tags

Blogging, Digital Marketing, Digital Media, Internet, Internet Marketing, Social Media

Meet the author

author avatar Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk.com where he shares information about SEO, SMO, SEM, & blogging.

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