Sales Messaging With LinkedIn

George C By George C, 8th May 2015 | Follow this author | RSS Feed | Short URL http://nut.bz/2usm9n_o/
Posted in Wikinut>Business>Sales & Marketing

These days, it's not practical to have a marketing model that doesn't include social media networks. Unless you live across the street from your only customer, social media is where your prospective clients are, and you need to reach them.

Sales Messaging With LinkedIn

These days, it's not practical to have a marketing model that doesn't include social media networks. Unless you live across the street from your only customer, social media is where your prospective clients are, and you need to reach them. To that end, effective sales messaging is required, but it also must fit into the culture of the social network in question. With LinkedIn, salespeople have an excellent opportunity to connect with clients and colleagues and present themselves in a way that answers questions surrounding the related products and services. These platforms are well suited to sharing deeper insights than merely spelling out product or service descriptions.

Consumer Engagement

Your LinkedIn sales message should be based on two principles: brand awareness and customer engagement. You need to be particularly concise in this regard. Do not hide your message behind statistics or product features. Educate buyers on the various benefits of using the product or service. It is vital to initiate discussions aimed at discovering consumer concerns, needs and wishes.

Think of yourself as an influencer and gain attention by sharing insightful updates. Join LinkedIn groups and participate in members' conversations. You'll not only establish yourself as a useful contact, but also establish valuable lines of communication with prevailing or prospective customers.

Intricacies of Social Selling

Social selling is like an interactive brochure. There is no need to contact people directly with a sales letter or post daily advertisements. Let's face it, sales letters aren't fun to send, and they aren't fun to receive. It's better to think of your entire LinkedIn profile as the sales message itself. You already know why your product or service is beneficial to clients, so let people know on your profile!

A well-formulated and concise profile as well as consumer engagement, is what it's all about. Sending generic messages that have no sales value is an ill-advised approach, which offers no tangible benefits. Instead, you must compose relevant content about your products or service in a way that engages your target audience. To achieve this, there is a need to familiarize with the backgrounds of your contacts.

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