Quality peripheral services for hotel products and services

madugundurukmini By madugundurukmini, 5th Jan 2014 | Follow this author | RSS Feed | Short URL http://nut.bz/24euu9zq/
Posted in Wikinut>Business>Selling A Business

The commercial viability can be attained only through proper blending marketing mixes.

Price should match the service providers and guests

Hotel business is called hospitality business, as it takes care of guests (consumers) on a paid basis. Just as the marketing activity of any other produce, hotel as the marketing activity of any other product, hotel business, a service activity, has to be marketed as it is considered as a profitable business segment.

The concept of marketing- mix, as stated earlier, contains product- service, price, promotion, place, processes, people and physical evidence. All these components of marketing -mix can be applied to hospitality industry for its successful operation. These marketing mixes and sub- mixes stimulate demand.

Quality peripheral services for hotel products and services.
The concept of hotel today a wider base. It has to be handled by trained personnel in a sophisticated manner. Today, the guests demand, irrespective of size of the hotel, a quality service, refined behavior and personal attention. Because of these reasons very many mixes and sub- mixes are incorporated in hotel activities. The commercial viability can be attained only through proper blending marketing mixes. Promotional activity should be innovation. Price should match the service providers and guests. Gap should be minimized between the service offered and service rendered. Personnel drafted for rendering the service should be trained continuously.

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Comments

author avatar Fern Mc Costigan
6th Jan 2014 (#)

A well written and interesting post, kudos!

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author avatar Retired
7th Jan 2014 (#)

good post with good understanding the concept blending marketing mixes. thanks for sharing..

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