Purpose of Communication in an Organization

joeldgreat By joeldgreat, 12th Nov 2010 | Follow this author | RSS Feed
Posted in Wikinut>Business>Ethics

Defining the effective way of communication in an organization and how to develop an effective communication skills.


Basically and in formal usage, communication is the transfer of ideas from one person to another. It is the act of information someone or disseminating information. It aims to provide the necessary information about a job, a machine, a decision, an action taken, etc. To recognize goods performance, use of communication is essential. To prevent misunderstandings due to misinformation that may lessen a person’s working efficiency. To allay fears, worries, and suspicions an individual may have in his work or toward his employer.

Types of communication

In an organization, there are three type of communication; first is the downward communication which flows from upper levels of management to the next lower level, down to the rank and file. This communication type is used when management wants to inform employees of policies, procedures, directives, etc. And it is the supervisor’s responsibility to make sure that he as well as those below him understands what is communicated.

The second type is the upward communication. This proceeds from the lower levels of the organization up to higher-management. This is necessary to improve efficiency as well as to ensure that downward communication form management is received and understood.

And lastly, is called lateral communication. This takes place among employees of the same level. It usually concerns the dissemination of information pertaining to areas of responsibility and/or reports of levels of achievement in job involving more than one work group. Above all, ensures avoidance of duplication of work effort in achieving management goals.

"When" to communicate

In order for a communication to be effective one must learn “when” to communicate. As a general rule, people should be informed about any event well in advance of rumors, gossips, and conjecture. If the information deals with vacations, shutdowns, etc. it should be released soon enough to be useful to individuals who will benefit from them. All announcements should be timed that the reasons given them would not conflict with other information fresh in the employee’s mind. In all cases, a supervisor should receive the information before his subordinates do.

"How" to communicate

Also, he must learn “how” to communicate. First, give reason meaningful to those being informed. This is one of the best ways to gain acceptance. Second, where persuasion is necessary, employ verbal communication. This is more effective than print since you see the other’s reaction and hence are able to adapt your presentation accordingly. Third, invite response from the workers. And last, use more than one medium of communication. A meeting may be good, but a meeting reinforced by a letter is more effective than an announcement, which gets only one treatment.

Effective instruments of communication

Communication makes use of certain aids of instruments. And the most effective instrument is the “words” itself. Therefore, use the right words for the purpose at hand. Avoid imprecise words like “few”, “some”, or “many” when meaning will be conveyed better by actual numbers and percentages.

Another useful instrument is the”tone” of your voice. Tone sometimes conveys more than contents do. It is how thing is said rather than what is said that may set road-blocks and cause a communication gap. Tone, whether in written or spoken communications, reacts on the thoughts and emotions of the receiver. It is therefore wise to use the correct tone in your message. Long enough and no longer, to get the point across. Not wordy, redundant or long-winded.

Negative communication

In each communication process, negative communication must also be avoided. To deal with negative communication, one must create a language environment devoid of verbal abuse and defensiveness. Defusing defensiveness in others with no loss of face to anyone. Creating an effective interactive feedback loop. And building trust and mutual respect with each other before you start your actual communication purpose.


To end up, remember that listening is an important aspect of communication. In communicating, don’t do too much of the talking yourself, listening to what the other has to say. This way, you establish rapport with your receiver.

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Communication, Communication Channels, Communication Models, Communication Problems, Communication Process, Communication Protocol, Communication Skill, How To Communicate, Management-Employee Relationship, Negative Communication, Organization, When To Communicate, Work Ethic, Work Ethics

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author avatar joeldgreat
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author avatar Alfrerz janeth
17th Jul 2012 (#)

it is important to us to communicate with other people in any reason such us business, to communicate friends living in america,etc..
the important aspects is to listened carefully to the people that you are comunicating with, so that you can clearly understand what he or she talking about because there is sometimes that we miss interpret the words of other people.


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author avatar Florame lascuña bsed 3 nc2
25th Jul 2012 (#)

Communication is very much needed in the life of a human cause we can't lasts in this world without it cause it the means in expressing our feelings if we have some wrath or anger to somebody then we can use it to make us feel better.It is also our way in dealing with other people for us to earn some friends and business partners.

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author avatar Clive
19th Feb 2013 (#)

well mine is a more of question. What is the purpose of communication in an organization?

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author avatar Pelotona
8th Aug 2017 (#)

Mine is a question,Critical Discuss the purpose of communication in an organization and explain how communication has so far assisted your organization to achieve its goals (25 marks)

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author avatar Fayden lee
24th Apr 2018 (#)

I think the purpose of organizational communication is ''seeking information, Giving information and persuading".

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author avatar POLOKO PETER
11th Mar 2013 (#)

Mine actually is a question,what does being a professional communicator mean

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author avatar Titus Kagali
15th Jan 2015 (#)

Communication expresses the idea or concept in a person's mind.hence spoken words or written convey what the individual needs to be done.hence proper listening should be put in play.

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author avatar Saazi Eric
14th Sep 2016 (#)

Check out spellings and grammar

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author avatar Saazi Eric
14th Sep 2016 (#)

Check out spellings and grammar

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author avatar Pelotona
8th Aug 2017 (#)

Outline and evaluate five principles that should bear in mind when preparing the graphic devices

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