Marketing Your Business With A Fridge Magnet

dobbo By dobbo, 8th Feb 2013 | Follow this author | RSS Feed | Short URL http://nut.bz/3m0e-ff6/
Posted in Wikinut>Business>Sales & Marketing

Whether you are the owner of a small business or the marketing manager of a large corporation, you know that in today's competitive world you need to make every single marketing dollar count. While high-tech digital marketing methods like social media integration, mobile apps and targeted online ads have been all the rage among marketers recently, one of the simplest, most effective and affordable marketing tools you can use for your business is a custom-printed fridge magnet

Using Fridge Magnets to Promote Your Business

Whether you are the owner of a small business or the marketing manager of a large corporation, you know that in today's competitive world you need to make every single marketing dollar count. While high-tech digital marketing methods like social media integration, mobile apps and targeted online ads have been all the rage among marketers recently, one of the simplest, most effective and affordable marketing tools you can use for your business is a custom-printed fridge magnet.

Why Fridge Magnets?

Consider how often you head to the fridge in your own home - if you live in a typical household, researchers at Purdue University estimate that your refrigerator door is opened an average of 50 times per day. Better yet, the fridge is located in the kitchen, which is by far the busiest room in every home. This is why fridge magnets are such great marketing tools - no other type of advertising can generate this many views per day.

Providing your customers with a fridge magnet is like placing a billboard right inside your customer's home - one that they see 18,250 times per year. That makes fridge magnets one powerful little marketing tool!

Fridge Magnet Marketing Essentials

When designing your fridge magnet, think about what you hope to achieve with this marketing tool. Fridge magnets can be designed to both increase your brand awareness and recognition among consumers and serve as a call to action, prompting customers to contact you. Determining what you hope to achieve with your fridge magnets is key to designing an effective magnet that your customers will actually use.

Companies that use fridge magnets primarily as a call-to-action to their customers tend to be service-orientated businesses, such as take-out food outlets and home repair contractors. On these magnets it is vital to include just the basics - the business name and contact number paired with elements that make it easy for the customer to recognize your company such as your logo, typeface or color scheme.

Businesses which want to use fridge magnets to increase their brand recognition among customers can integrated their company logo along with some other useful information that encourages the customers to display the magnet on their fridge. For example, you can have a fridge magnet printed that includes a metric to imperial measurement conversion table, small calendar or other type of chart that your customer is likely to want to refer to on a regular basis. Including useful information on your fridge magnet helps to ensure it is.

Fridge Magnets - Beyond The Refrigerator

Remember that although fridge magnets were initially designed to be displayed on a refrigerator, many of your customers may choose to display your magnets throughout their home or business, affixing the magnet to any metallic surface. Fridge magnets can often be found on tool cabinets in automotive shops, attached to hot water heaters and stuck to the outside of fuse boxes. Consider how you can use fridge magnets to maximize the marketing budget for your business.

Tags

Business Opportunity, Marketing, Marketing And Advertising

Meet the author

author avatar dobbo
After 27 years in the printing industry, I have got lots of information to pass on to consumers on buying and designing print jobs.

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author avatar Angela
25th Nov 2014 (#)

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