Market segmentations in tourism

madugundurukmini By madugundurukmini, 2nd Dec 2013 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

Segmentation under holiday or season may be further divided into mass market, popular market and individual market. Demand based segmentation may be primary and secondary Geographical segmentation comprises of cities,towns, regions, states.

Proper segmentation helps in developing strategies to provide services

Thee tourist organizations have the responsibility of creating awareness among the potential customer. Information regarding the tourist place and supporting services have to be communicated in the right fashion and persuade them to visit the place.
Like in product marketing, segmentations for tourism (service industry) is based on several factors. Based on these, industry can focus on tourists. The segmentation basis is as follows-
Segmentation is based on holiday or season. Geography, psychology, demography and purpose.

Proper segmentation helps in developing strategies to provide services that are required by the tourists.

The purpose may be business, culture, convention, exhibition etc.

Segmentation under holiday or season may be further divided into mass market, popular market and individual market. Demand based segmentation may be primary and secondary Geographical segmentation comprises of cities,towns, regions, states. Psychography segmentation include lifestyle of tourist, motive, knowledge about the place. Market segmentation on the bases of demography include age, gender, occupation, class religion. If we consider socio- economy as the basis, literate, illiterate, rich, poor, rural, urban classification may be made. The segment may also be on the basis of purpose of travel. The purpose may be business, culture, convention, exhibition etc.

Segmentation helps the service provider to properly understand the need of the tourist and make plans to provide the required services.

moderator johnnydod moderated this page.
If you have any complaints about this content, please let us know

Comments

Add a comment
Username
Can't login?
Password