Making a Perfect Elevator Pitch

Bex8814 By Bex8814, 18th Mar 2014 | Follow this author | RSS Feed
Posted in Wikinut>Business>Starting A Business

Friendly advice on how to perfect the art of Elevator pitches, a vital aspect of any business.

Making the Perfect Elevator Pitch

There are many things that should be taken into consideration when planning your elevator pitch; you want to get your point across and for it to be crystal clear, you want to sell products, initiate interest, get yourself known but what is vital is how you put yourself, and also, your business across. The chances are your target audience has heard a countless number of pitches and their novelty in sitting there listening to people harp on can have well and truly departed, so for this reason there’s a few steps which could be highly beneficial:

Always make eye contact - eye contact is extremely important in all aspects of socialization, no eye contact may come across as rude, shy, arrogant even and this is not how you want yourself to come across to prospective clients in particular. Eye contact brings on human natural interactions without us meaning it too, it totally humanises you to your audience so rather than them seeing you as a head figure for the company they will see you and that will keep interest.

Be Natural - It is a good idea to try and ooze confidence, and to appear totally comfortable with your pitch, nobody will maintain any interest if you’re stood there reeling off endless information and sounding like a pre recorded tape. You want your audience to be interested in your pitch so it is a good idea to appear passionate though not going too overboard and most of all confident. Confidence is a wonderful quality and one which draws people in, if you are confident with your pitch people are more likely to believe in it.

Handle Nerves - It can be the most nerve racking thing in the world to stand in front of a group of people and make an elevator pitch and even the most confident of people can experience nerves. Your audience will totally empathise with your situation and if nerves do come through such as stuttering or a long pause immediately recover by making a joke, jokes are most beneficial to building up relationships with people and you need your audience to be able to relate to you in order to care about what you’re trying to say.

Don’t Bore - Elevator pitches are supposed to be short and to the point, you may only have a limited time period to make your speech and it is important you get out everything that you wish to put across, what your products are, how they benefit people, what separates them from the rest etc so for this you should try to not spend 25% of your time talking about your initial setup for example, this can be done in 10 seconds then quickly move on to the next item on your agenda.


Business, Elevator Pitch

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author avatar Bex8814
Mother of 3 - Writing focusing on personal experiences and information I have learnt regarding business, children, animals, immigration, places as well as current media stories from different angles

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author avatar Rose*
26th Apr 2014 (#)

Sometimes the time limit forces you to be concise and focus on the truly important points and not the waffle

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