Logo: A Brand Ambassador. What should it look like be ?

Tonyj By Tonyj, 15th Dec 2014 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

in business, LOGOs play a critical role to present the business and its representation effectively not only inside but also outside the economical boundaries; hence, LOGO designing is the crucial process that should be heeded accurately.

Logo: A Brand Ambassador. What should it look like be?

Logo is the small graphical object or image that represent the particular brand; hence, it could obviously be stated that logo is now became the part and parcel entity not only for the local but also the international brands.

In other words, it could easily be rephrased as a brand ambassador because logos create a huge psychological image in the mind of public and prospect clientele. Therefore, the question could be arrived here that, what a logo should be looked like, so that it acted as an effective influencer for both existing and prospect clientele?

So, to be precise, during the process of logo designing and development, one key aspect that should always be born in mind that a logo should have such type of color scheme that could not erode the brand representation if its reprinted from multi-chrome to monochrome; UPS logo could be taken as an example; as it is generally known that, UPS is the global giant in courier industry but instead of its robust portfolio UPS prefer to keep its logo with eye-candy look but with not so much complicated color scheme and graphical illustrations. Same goes to other popular brands such as Honda Autos, Toyota and Chrysler, etc.

Here is the question that, what is the mystery behind to design such type of somewhat simple logo with not so much complicated color schemes?

The answer of this question could be bit entangled but here for ease, one simple thing should always be considered that what will be the logo look like when it is printed or displayed on paper, billboards, souvenirs and other type of media such as on packaging boxes, etc?. The simple thumb rule in that is, logo and its graphics should be developed in such a manner that even it is printed on paper or digital media, its basic representation could not be altered, otherwise it could be acted as the symbol of disguise, instead of actual brand ambassador. Above described, well known global brand’s logos are the sheer examples of not only the simplicity but the effectiveness of logos as the actual entity as brand ambassador.

photo by: pixabay.com

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