Key Benefits of Rich Media Advertising

simplyoj By simplyoj, 17th Aug 2013 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

Rich media advertising such as interactive banners, streaming videos and flash animations are the top trends for online marketing. Know more about rich media and its key benefits.

Key Benefits of Rich Media Advertising

Because of the advancement of creative technology, rich media advertising continues to improve rapidly, the need for these type of advertisements had become a demand for brand awareness and other businesses. Study shows companies allocates 13% on rich media advertising this for affiliate marketing, direct marketing, email marketing, and web sponsorships.

During an interview conducted by to Scott Rehling, co-founder of Lava Studios, Rehling defines rich media as the utilization of audio, video, flash, and multimedia to create compelling creative content which can be distributed through the web, television, and other digital media platforms.

MicroAssist is a a software company engaged in e-learning, training, and other technology services who partnered with Lava Studios, a rich media content developer/production company.

Key Benefits of Rich Media Advertising
A rich media advertisement consist of dynamic motion which has a greater effect and impact to the consumer than traditional advertising. Humans are more visual, the traditional text based advertisements becomes real and alive with video/audio rich media formats.

Interactive experience for the consumer creates a direct relationship to the brand which lead to a better response to the advertisement such as more leads and purchase intent.

The percentage of advertisement memory retention to consumers is much higher.


Advertising, Business, Marketing, Media, Sales

Meet the author

author avatar simplyoj
Follow me at:

Share this page

moderator Steve Kinsman moderated this page.
If you have any complaints about this content, please let us know


Add a comment
Can't login?