How to optimize your Photography Website for Search Engines

ERICK By ERICK, 10th Apr 2013 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Freelancing

Are you looking for tips on how to optimize your photography site for search engines? In this post I will explore through various potential ways through which you can highly improve your site for search engines

Top Four Tips on How to Optimize your Photography Site.

Search engines such as Google, Yahoo and Bing interprets image using the various attributes such as alternative text, text around image and the image filenames. My advice is that you incorporate these best practices in all you photos.
What is an Alternative Text?
This is the most important for all the various attributes mentioned above. It is the part of the image rank and also helps pages that contain images on them rank. Remember search engines are not able to see an image like we can, the Alt Text was created in HTML code as a text behind a photo to help search engines read and interpret what the photo is about.
Tips on How to Optimize your Photography Website
The same way you optimize a website is same to the way you optimize images for search engines. You have to worry about the several things both at the backend and front that accounts for post optimizing. Below are four tips to help ensure that your images show up at the top:
1. Filename: the filename should be relevant to the image and should also incorporate your keywords. This part is the easiest to fix as it does not require expert services and it is done by going into WordPress after you have uploaded your photo and then changing whatever it brings after “title”
2. Alternative and Title Text: these two texts make sure that search engines recognize what your image is all about. It is vital because search engines cannot see your image but they can be able to rank your images against search query by detecting words in your text. Alternative text can be added from the backend by adding your text in the blank just after the alt=”___”/>. The alternative text should reflect the content in the image.
3. Size: search engines takes into consideration the loading time of an image, so ensure that your image is of the right size for search engine loading. To make sure that you have uploaded the right size of your image, you can ensure that the height and width of your image by editing it with image editors such as Photoshop or other free photo editors available online. Uploading your images in large size only increases the loading time but browsers will make the photo to look smaller, thus beating the intention.
4. Anchor Text: this is important to you especially when you want to link to your image from a text. Similar to the use of great keywords when linking to a post, do the same to an image. The most important point in anchor text is that you should not generic anchor text as your anchor text. A good example of a generic text is “photo”

Finally right formatting is very important as it will help search engines such as Google to follow you image index correctly. And the be sure to use common formats such as PNG or JPG as these formats looks good in the eyes of search engines. However, you can outsource image optimization services from expert SEO Company that hire experts to do the work for you. This can help you concentrate in other important work.


Image Optimization, Online Marketing, Seo Services, Seo Services Company

Meet the author

author avatar ERICK
I am a seasoned freelance writer. I enjoy writing for health products. I studied Journalism in the university of Nairobi. I enjoy weight lifting and listening to house music.

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