How to convince wary customers?

paulojunior85 By paulojunior85, 28th Nov 2014 | Follow this author | RSS Feed | Short URL http://nut.bz/2ulv5z3k/
Posted in Wikinut>Business>Sales & Marketing

I'm talking about the use of testimonials and anecdotal. This is one of the most amazing tools I have used at the time of sale.

It is vital we sellers terms in our folders testimonials from satisfied customers who use our products and services, it serves as proof and, often, is the element that reverses a sale of the NO to YES.

How to convince wary customers?

I'm talking about the use of testimonials and anecdotal. This is one of the most amazing tools I have used at the time of sale.

It is vital we sellers terms in our folders testimonials from satisfied customers who use our products and services, it serves as proof and, often, is the element that reverses a sale of the NO to YES.

Do not wait the marketing department or its management providenciarem these statements, if they do better, but start immediately collect these statements in their contacts with customers.

How to collect testimonies
When a customer makes a compliment to your product / service, take a blank sheet of paper and ask him to write what he had finished speaking on the sheet. Then ask him to sign, if the paper is letterhead and stamp has even better. The important thing is not to pass the time.

Explain to your client that this statement is very important for you and that will be very helpful to your hard work to convince other people to buy, you will be very grateful for the kindness and indirectly you will be making a word of mouth for him!

Using, upon sale.
You have to learn to handle them in front of the customer in the right way, otherwise there is no point one of them full folder. The correct way is:

1 Before visiting or fax it to the client, designer and pass the text mark the most important sentences;
2nd Place them in the customer's table, facing the customer, upside down to you (in telesales fax or email);
3 Read firmly underlined the phrases for your customer one by one, this way you will be using two communication channels at once: hearing and vision;
4 When you finish reading a statement, switch to the next, and so on, has happened to me when I was in sixth or seventh testimony the client turned to me and said, "Enough! What is the best term that gets to me? "(Buy signal) is just going to close.

I have a client that is a major brewer in São Paulo, after a talk to all their sales managers, the director ordered the next day, all your 700 vendors asked testimonials to its customers and in just one day they'll get over 450 testimonials of satisfied customers. What came later resulting in a prospecting campaign with a penetration of 32% increase in market


Do you think more customers believe in the word of a salesperson or another client?

Once one of the biggest-selling I've ever met told me that if a silent salesman, sitting in front of a customer, looking deep into his eyes and just show various statements the customer will buy. "Where do I sign?" There's the magnificent strength of a printed statement.

Tags

Customers

Meet the author

author avatar paulojunior85
A person who likes to write on various subjects.
I am a freelancer writer that like to share my thinks using the words!

Share this page

moderator Mark Gordon Brown moderated this page.
If you have any complaints about this content, please let us know

Comments

author avatar tafmona
29th Nov 2014 (#)

this is a very informative post for entrepreneurs

Reply to this comment

Add a comment
Username
Can't login?
Password