How to Make Your Content Stick on the Web

paidtoblog By paidtoblog, 29th May 2016 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Sales & Marketing

Every business website should have unique quality content that will stick on the web for the long-term to attract visitors and repeat customers.

Ways to Create Quality Content for Your Business Website

Interestingly many business owners who think of setting up a website only consider selling a product or service but forget about how to engage their readers. This article is going to cover some of the aspects of content that will not only bring you customers but create relationships for the life of your companys success.

The internet is a communication vehicle that allows business owners to reach a global audience without the need for spending large sums of money on advertising. How this is done is with the many social networking sites, free host websites and user generated blogs which can narrow down specific niche groups quickly.

In my experience I have had the most success when I focused on a "theme" for my blogs. For instance if your business sells blue widgets then make sure you cover everything you can in that area, if you talk about red widgets your readers will get distracted.

The information flow is large on the web and it is easy to get overwhelmed as a web master and as a sales and marketing manager. It is because of these very factors that you want to try and focus as narrowly as you can to reach that small audience of people looking for your products and services.

The easiest way to create quality content is to know your subject very well, if you know what you are talking about and can explain it in easy to understand terms then you will not have to worry about losing the interest of clients. The key is to specialize in one area of expertise, write content that people want to share and pay attention to what your customers want.

Sticky Content that Sells

You may have heard of sales pages that influence the reader to want to buy something even if they had not intended on doing so in the first place. This is the type of content you want to have on your business website. As a company your goal should be to stand out from the competition. Think of it as a popularity contest, you want to be the popular company that everyone is talking about, and they can't do that if you blend in with the rest of the crowd.

How do you get your content to stand out?

The best way to get your content to stand out and be sticky is to know your customer, understand their habits and be sensitive to each clients needs and wants. I have done plenty of research on this area, and what I have found is that to really understand what anyone wants is to listen to them when they talk about their problems.

It can be hard to listen to a person who is upset, hurt, complaining or literally mad about something but that is when you will learn the most about what they want and what they don't like. If you notice it happens plenty of time in face to face relationships but it also happens everyday online.

Here is the secret to standing out and knowing what your customers want:

Look for where your customers hang out online, then read what they are saying about your competitors products, see where your company can solve a problem and provide a need that is not being filled. Find out what questions are being asked, give the answers on your business website. You will be surprised at how effective this will be for the longevity of your business.

Are You Writing Content or Telling a Story?

When you started your business you probably never thought of yourself as a storyteller, but in order to be remembered it is best for you to have a story to tell. This story will be based on the market you are selling to. Do you know the stories behind what makes your customers buy the products they do? Is there a culture attached to the niche you are in? this is what will help you beat out your competitors, because just writing content is not enough you need to connect with your readers on an emotional level and this is only possible by telling a story.

We hear all the time about quality content, unique content, content publishing and how blogging will help with sales and marketing. Yes this is true but what about how this content is distributed online, is it being created to reach hearts and minds or is it just being written to fill up a page?

Here is an example of a brand that is reaching customers on a level that has them as a loyal fan as well as a repeat customer. I was watching youtube and came across a video about the fashion designer Ralph Lauren, what was interesting about his story is that he wanted to translate the feeling of old hollywood glamour into his brand. When people buy products made by Ralph Lauren they are attaching themselves to a lifestyle. The clothes make a statement and provide a status that is not possible anywhere else. This is the type of brand storytelling that you want to send with your company and it will be the only way for you to stand out with the message your content.

Make Your Content Shareable

In conclusion we have covered the types of content that will get your business noticed as well as how to have enduring value online now and into the future. So I will conclude by mentioning how that sticky content also needs to be shareable. You want your readers to use their social influence online to tell everyone they know about your company, brand and business story.

This is why the content you create is more than just it articles it also includes video, photos, comments, forum posts, blog posts, surveys, contests and other engaging activities. The internet is a living breathing machine of data and you want to be part of that exciting community of readers and publishers.

Hopefully this has given you some inspiration and information on ways to make your content memorable, sticky and shareable.

Images: Pixabay


Content Creation, Content Publishing, Evergreen Content, Quality Content

Meet the author

author avatar paidtoblog
Hello My Name is Sunshine and I am a blogger. I have spent the last 5 years writing online from home. My experience is probably typical of most people who have things they want to share with the world

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