How a Restaurant can hasten losing its customers

Ptrikha By Ptrikha, 6th Aug 2013 | Follow this author | RSS Feed
Posted in Wikinut>Business>Analysis

A personal opinion on how the restaurants can avoid losing customers, based on real life experience.

Eating out is happening everywhere

Wherever in the world we go, we can find more and more people eating out, instead of cooking at home.
The frequency varies from once a week for some to 5/6 times a week. This presents a great opportunity for many Restaurants to capture more people as their regular customers and have a steady flow of income.
Yet, not everyone is able to capitalize on this. Some succeed more than others, yet there are factors that can lead even more to losing out on the customers. Let us explore these factors in the next section.

Factors that lead to customers losing out

Customers have a wide choice in Restaurants in terms of ambiance, pricing, combo offers, and special meals. So, the restaurants have a tough task of making them feel special. And there are things that can make customers feel awful and drive them away.
Let us list them:

1. Do not make customers feel unwanted
I have seen restaurants where the waiters and the servers behaving as if they are doing a favor by serving customers. They need to be called again and again and told what one wants for eating. It is better if someone tells a customer that "xyz is taking time, yet we are making efforts to do it fast."
No response makes customers feel very unhappy. And a better prospect for the rival restaurant.

2. Sync between whats on Menu card and what all are being served
I am very much disturbed if I enter a place wanting to eat say a special Daal(Pulses) dish with some great Naan bread and being told that item is unavailable. What happens is that we order something on the menu card, the server notes down the item, and then he comes back saying a particular item is not available.
For this, I do not blame the server. Yet, somewhere the Restaurant's planning has gone awry. They need to mention on a board as to what all is available at a particular time. This can prove harmful, as some customers will turn back from the door itself. Yet, for others, it would be good to know so that they do not feel disappointed.

3. Quality and Hygiene are very important
The food should be as fresh as possible, and cleanliness is very important. I have seen in some places, the food plates or utensils are not as clean as they should be.

There could be other factors too, yet if a Restaurant takes care of all the above, it will ensure a steady flow of customers and a great revenue, and not lose more customers.


Customers, Food, Restaurant, Restaurant Customers

Meet the author

author avatar Ptrikha
Ptrikha is an IT professional, with a great appetite for writing on a variety of topics ranging from Business, Economics, Politics, Sports, Technology, and much more. He has written over 100 Articles

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author avatar Delicia Powers
6th Aug 2013 (#)

Very good points and article, thank you Ptrikha...

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author avatar Ptrikha
7th Aug 2013 (#)

Thanks Delicia

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author avatar cnwriter..carolina
13th Aug 2013 (#)

agreed most heartedly my friend...thank a former Southern California Restaurant writer..I too observe many things which are important...

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author avatar Ptrikha
6th Nov 2013 (#)

Thanks a lot.

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author avatar Ptrikha
14th Aug 2013 (#)

Thanks cnwriter..carolina

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author avatar ispeakthetruth
3rd Nov 2013 (#)

As a server/waitress myself, I have seen things like you mentioned. I can say this about myself, I am a good server. I try my best to do what I can to make sure the customer feels like I've gone above and beyond to make sure they have an enjoyable meal. I want return customers. I have people ask for me in particular most of the time. If we are out of something I try to suggest the customer try a similar item or I go to the manager to get them to discount the meal. If they wont discount it, usually they will write a sort of coupon for the next visit.

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author avatar Ptrikha
6th Nov 2013 (#)

Thanks ispeakthetruth this is a great customer-centric approach.

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