How To Improve Your Business Through Internet Marketing

Ravikumar Ambadi By Ravikumar Ambadi, 9th Oct 2013 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>IT & Ecommerce

Over a period of two decades, internet has evolved as the best and most effective media for advertisement and marketing. Search engines are playing a crucial role in internet marketing and the recent changes in the algorithms of search engines awarded great significance to the content. Here are a few steps to make content marketing more effective

How to Make Content Marketing More Effective

With the changes in search engine algorithms, content marketing earned a new significance in internet marketing. Moreover, it has been proven to be the best marketing strategy for B2B marketing. You cannot expect good result by the age old SEO practices anymore. Dumping of keywords and building of large number of links will not help you anymore to enhance the optimization or to have high page ranking. The new algorithms insist on the reliability and relevance of the content. More relevant and reliable contents will certainly get priority in the search engine result.
In response to the changed scenario, the professionals involved in search engine optimization and digital marketing have come up with new strategies. They are highly confident that this new strategy will help to improve the business through internet marketing.
The first and foremost step towards achieving the goal is to keep the visitor engaged with your page for more time. The article should be readable and should have the details needed by the visitor. Then only it is possible. Search engine crawlers are giving more importance to the time spend by the visitor on a page than the total number of visitors nowadays. In other words, when you have a website with 50 pages and a visitor spends only five minutes, you are not going to get any support from the search engine crawlers. Instead, you will get more preference when a customer spends those five minutes in a single webpage.
Geographical tracking of visitors is another important marketing strategy being followed by many professional search engine optimizers. Various analytics tools available will help you to find out the geographical positioning of your visitors. With the help of this report a professional content writer can create unique contents that match with taste of people staying in a specific region. Usually, the companies try to concentrate on regions where they have the most numbers of visitors from.
Titles and short description are gaining more importance as they play major role in attracting a person towards an article. Now the professional are concentrating more on creating alluring titles and tempting descriptions.
In the early stages of content marketing, the content posted in a site should have been left for its fate. That practice has stopped after the arrival of social media. Now the content writer or the SEO Company is taking more interest to promote the content through various social media. This practice will help to increase the exposure and also will attract more number of visitors.
Writing and posting theme based articles is another healthy practice to attract more visitors. For example, if you have a designer wear brand to market, the professionals engaged in content marketing will post articles in sites related to fashion, young generation, education etc where they can talk about your brand indirectly and create a curiosity in their minds to know more about your products. In the similar manner, a company who are into manufacturing of mining equipments can write about the latest developments in the mining sector and leave a mention about their products in that content. However, this tactics should be practiced with great care and it should be ensured that the brand names or the types of equipments mentioned in the content should have great relevance to the core of the content. Otherwise, it may get rejected by the search engines and you may even face a ban.


Content Marketing, Content Material, Content Writing, Seo, Seo Companies, Seo Optimization, Seo Techniques, Seo Tricks

Meet the author

author avatar Ravikumar Ambadi
A freelance writer and activist. Also engaged in digital marketing. Takes up new challenges in digital marketing and trying new techniques to yield maximum results for the client

Share this page

moderator Mark Gordon Brown moderated this page.
If you have any complaints about this content, please let us know


Add a comment
Can't login?