How Social Media Tracking Can Benefit Your New Business

Robin Khan By Robin Khan, 10th May 2015 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Sales & Marketing

You can see how social media tracking can only be good for your business and help make sure your advertising is always fresh, appealing to the masses, and reaching your demographic. Knowing where your traffic is coming for and who they are can make a world of difference in the way you advertise. When you have this data you can be open to change and make sure to get your message to as many people as possible.

Social Media Tracking

Starting your own business can be exciting. Unfortunately, it can also be terrifying. Just when you think you have everything figured out, you realize something – no one is coming to your businesses’ website. You have this great website with lots of services and/or products and no customers! What are you going to do? This is where marketing comes in. The truth is, setting up a website and a virtual business is only half the battle. You have to go into marketing to get customers to come to your business and give it a try.

You have to advertise because if you don’t people will not know about you. Some people do just start a business and think that people will magically find them, but it doesn’t work that way. Fortunately for people of this mindset technology has advanced a lot. They can post about their business and it will get to people and probably be shared with their friends and so on. You don’t have to go door to door anymore, but you do have to make sure you do it right.

One easy and effective way to draw in customers and market your business is through social media. Unfortunately, social media advertising only does you some good if you have an effective way to track the progress and efforts you are making. When you just have one Facebook page and a few hundred followers, keeping track of things can be easy. When you end up with several different social media profiles and thousands of followers, you are going to find yourself overwhelmed and confused. This is where quality social media tracking tools will come in handy.

Where Can You Get Social Media Tracking?

The beauty of social media tracking is that it isn’t something you absolutely have to do yourself. It is something you could pay someone else to do for you. There are companies such as who offer social media tracking services you can depend on.

Companies that offer these services that tools that allow them to collect information from your social media profiles. This information will tell you what kind of people are looking at your social media profiles, how long they interact with your profile, what kind of stuff they like interacting with, and when they click links. With this company, you can learn a lot about the people who follow your various social media profiles without actually having to spend time talking to them. For you, this is great because being a new business owner – your time is money.

You could do all the tracking yourself and save the money, but think of how much time you would be wasting. I mean it will take time to gather all the data and you are supposed to be running a business all at the same time. At least in the beginning a company is going to be good for you. They will give you the data that they spent a lot of time compiling all in one nice little package so you can see what’s working and what isn’t. You then will simply adjust your advertising or have them do it for you in order to get the most out of your ads and bring in the most people.

When you think of all the types of social media you would need to manage; Twitter, Instagram, Snapchat, Facebook, Linked In, and more it can get really overwhelming. That’s why you need a company to help you sort everything out and give it to you in a simple way you can understand. It’s a lot to deal with for one person and these companies have certified expert teams that deal with it every day. They have the experience you don’t, so just let them do their thing.

Spending Time on the Right Type of Advertisement

You may have a blog for your business but you need to figure out how to get people there. The same goes for your website if you don’t have a blog yet. People need to be able to find you so when you figure out the best places to post on social media then they can. This way when you post a new blog article or you are running a sale on your website you know right where to go to tell people about it.

Why do you know where to go? The social media tracking you have been doing shows you where people come to your website from. If they respond to tweets a lot more then you need to take to Twitter. If you reach a lot of people when you boost posts on Facebook, boost away. These are the reasons you need social media tracking, because if you are posting on Linked In and no one is coming to your website then you don’t want to post there anymore. You want to focus on the resources and outlets that are getting you new customers it’s as simple as that.

New Companies Have Great Opportunities

If you have a new company it is the perfect time to establish a social media presence. If you get in there right in the beginning then you can steadily grow your numbers over time. Having a platform you know will get views is so beneficial when it comes to your business and those people can share with the hundreds of people they know and so on. There are so many things you can do to interact with people through social media and you don’t want to miss out on those opportunities.


Social Media, Social Media Tracking

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