How Marketing Automation Impacts Online Business Reputation

Emma Olivia By Emma Olivia, 5th Oct 2017 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Sales & Marketing

Online Business reputation plays an important role in growing every business. It is the best way to improve your business authority among your customers.

How Marketing Automation Impacts Online Business Reputation

In this modern era of digitalization, the buying decision of potential customers about goods and services of a company depends on the feedback given by other customers. Therefore, online reputation is imperative for every business to filter noise and maintain a positive reputation. The increased usage of social media platforms has enabled users to voice their opinions, and thus, the role of online reputation management service providers come into action. A study shows that consumers are 92% more likely to trust their peers over a brand when considering a new purchase. This means that online reputation can bring a customer closer to your business.

Get in touch with the best online reputation management company to form a good business image. Professionals suppress the negative reviews with their influential strategies to form a positive image of the business. They analyze all the reviews that take place on the web. By keeping a track on the feedback about your business, you can get useful insights on how to improve your digital strategy.

Of all the powerful tactics to engage users, marketing automation can tremendously improve online business reputation by increasing inbound traffic to your site, improved social reach, real time responses to prospect actions, and methodical testing of campaign implementation details. It can also solicit feedback and reviews, upsurge referrals and build customer loyalty. Under marketing automation, the professionals include several services, such as:

Claiming directory profiles- The professionals find out, claim and improve relevant local and industry related directories on various websites. They also make consistent profiles across all these listings.

Optimizing directory opportunities- They supervise and manage directory profiles and promote campaigns that help augmenting directory profiles in search engines.

Setup CRM- They capture customer data from the Customer Relationship Management database (CRM) that will automatically save individuals’ data as they call or join the text message program.

Executing text and email marketing campaigns- The professionals set up marketing campaigns to drive new and existing customers to your business by promoting offers, creating a loyalty program and generating referrals.

Creating and incorporating rate and review web page and process- They create a strong process to stimulate reviews to Google and other review websites. This process also boosts and support increased reviews and integrates review monitoring and notification.

Promoting positive reviews- The professionals set up positive reviews’ auto-posting on different social media websites and streaming them onto your business website.

Several digital marketing automation tools are used which help in building online reputation. Listed below is their details:

1. Marketo- It is a multi-functional platform providing marketing automation, customer engagement marketing, real-time personalization to deliver customized messaging across marketing channels, and marketing management functionality, such as budgeting tools and marketing calendars.

Key Features:
• Lead generation
• Search marketing
• Email marketing and campaign management
• Measure and optimize ROI
• Landing pages and forms
• Website visitor tracking
• Web and mobile personalization

2. Pardot- It is a full-featured marketing automation tool for driving sales through email marketing, social marketing, sales intelligence, lead generation and management, and many more.

Key Features:

• Email marketing with fully-branded templates
• Connect all your search campaigns in a single platform
• Landing pages, form builders, and search connectors
• Segmentation wizard
• Robust, multi-channel social marketing
• Lead scoring, grading, and nurturing tools
• ROI reporting
• Real-time sales alerts and CRM integration

3. Eloqua- From campaign management, targeting segmentation, and lead management, Eloqua provides all-encompassing suite of marketing automation tools.

Key Features:

• Campaign templates tailored to your marketing objectives
• Create campaigns, landing pages, and forms with intuitive editing tools
• Automate email marketing, demand generation, and content marketing
• Event management and automation
• Nurture contacts with automated welcome emails
• Webinars, up-sell campaigns
• Multi-channel and email marketing campaigns

4. You can send targeted, personal messages to your customers based on their unique interactions with your business. It can integrate impeccably with your website or mobile app, tapping into real-time data to trigger actions based on your pre-defined rules and user behavior.

Key Features:
• Send targeted emails based on user behavior
• Pageviews, attributes, events, and email activity
• Flexible segmentation, customized based on any data
• A/B testing
• Conversion tracking
• Rich customer profiles and in-context conversations

5. HubSpot- It is a well-known inbound marketing platform, providing different marketing automation features and capabilities. With a complete suite of integrated marketing tools spanning blogging, social, SEO, and email marketing, HubSpot can improve marketing effectiveness and marketing efficiency.

Key Features:
• Content management system to streamline content creation
• Build automated workflows around your goals
• Monitor leads, landing pages, and performance in one
• Use real-time data to provide relevant, contextual marketing experiences
• Convert, track, and categorize leads

Final words
All these tools help to engage users, drive maximum traffic, provide a positive feedback and offer a great user experience while navigating websites. This will ultimately help in building a positive reputation about a business. So, hire professionals today to make your unique identity in your domain.


Online Reputation Management Company, Online Reputation Management Service

Meet the author

author avatar Emma Olivia
Iam a passionate web designer working in MNC from last 6 years. I love reading books and magazines.

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author avatar Ellen
16th Oct 2017 (#)

Good post. I'd also suggest GetResponse for marketing automation. It may not seem so, but it's a powerful tool.

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author avatar Jane
19th Oct 2017 (#)

Marketing automation is quite a powerful tool to use in your strategy! Another tool worthy of attention is GetResponse.

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