Health chatbots are everywhere, providing advice and saving lives

SeaKnight By SeaKnight, 13th Apr 2018 | Follow this author | RSS Feed | Short URL http://nut.bz/2xn7wu7_/
Posted in Wikinut>Business>IT & Ecommerce

Piece on the growing use of bots in the health market

Introduction

Chatbots continue to play a growing role in the health vertical, as the industry struggles to cope with growing customer volume and strain on resources across the world. From the largest provider to niche and holistic service providers, chatbots are a common feature on sites and are a surprisingly easy website design feature to add.

Milwaukee-based Aurora Healthcare is the latest company to roll out a digital concierge to help people discuss their health issues before calling on a medical professional. Using its AI, the bot understands natural language and can reference a library of clinical information to provide useful advice for over 5,000 conditions or recommend the right type of consultation.

This comes as the health industry continues to assess the value of chatbots, with many considering the chatbot as a key entry point for AI services. Outside specific markets, chatbots also help provide advice and information on a range of mental health problems, where people are less likely to consult a professional.

Outside traditional health, general health, insurers and other branches are also finding uses for chatbots. The London Marathon has just launched an official advice chatbot, created to answer questions about this year’s race and give advice to runners and spectators ahead of the 2018 race.

Patients prefer simple chat

When it comes to discussing a health issue, therapy or other personal online interaction, patients are often nervous about talking to a professional. Chatbots as a growing trend, are not as impersonal as filling in a online form and instead provide a neutral way of discussing an issue and offering advice.

The most popular reasons people use a chatbot is that they are flexible, quick and easy appearing on a website or in Facebook Messenger or other system, all familiar to the user. Instead of making a conscious leap and calling to discuss their problems, talking to a chatbot helps take the first steps to build up confidence in a medical service or product.

Chatbots can be loaded with some personality, too, making them a neutral and friendly introduction to your therapy service. They can answer basic questions, provide an interactive FAQ and help set up an appointment with the right department, or direct customers to call or email for more information. This gives users a choice in how they access the information and can make applying for any therapy less stressful.

Chatbots offer proven business benefits

Having broken the ice with a chatbot, the visitor is more likely to follow up. That's why chatbots are so popular on ecommerce and more typical sites. They help build that link with the customer. Chatbots are also online 24/7, so are more useful if you have limited office hours and are an improvement on the common pop-up message box saying "please leave a message."

Other benefits are that chatbots can be integrated into your Facebook Messenger feed, on Skype, a mobile app or other social media service. The chatbot can represent your business almost anywhere online. Most chatbots are based on a simple interactive script, so you can build a conversation that is appropriate to your therapy, providing as much information as needed, and creating calls to action along the way.

If you do decide to use a chatbot on your site, ensure that it has a little of your brand or personality in it and avoids jargon or putting pressure on the client. A chatbot can be a friendly and welcoming face and a great advantage for any size of health provider. SnatchBot is a global provider, offering an easy-to-build, script-based, chatbot.

SnatchBot provides a range of templates for healthcare users, best-suited to meeting patient needs. The service provides analytics to help monitor usage, running on your website, Facebook Messenger, Skype or other services.

Providing a concierge service to all sizes of business, chatbots will provide an essential role for any type of organization. As AI becomes a key part of the health market, chatbots provide a great way to acclimatise your clients to the technology and help your business learn the ropes.

Tags

Advice, Business, Chatbots, Health, Information

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author avatar SeaKnight
Tech writer focused on how it can change the world, for better or worse

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