He supplies fresh goods according to their tastes and fashions

madugundurukmini By madugundurukmini, 10th Jan 2014 | Follow this author | RSS Feed | Short URL http://nut.bz/h73x12th/
Posted in Wikinut>Business>Selling A Business

The retailer brings new products and new varieties of existing products to the knowledge of consumers.

Consumers can select good according to their pocket and preferences

Retailers provide to the wholesalers and manufactures access to the market. They need not wait for the sale of goods. They are relieved of the problem of selling in small lots to a large number of consumers. Retailers serve as the focal point scattered demand.

Retailers are in direct touch with consumers. They study the needs, tastes fashions of consumers. They provide useful suggestions to wholesalers regarding quality, packing and pricing of products. As a result manufacturers can produce according to the requirements of consumers. Retailers also help wholesalers and products in the introduction and sales proration of new products in the local market.

A retailer carries a ready stock of goods to meet the needs of consumers at all times. He supplies fresh goods according to their tastes and fashions. He prevents waste by selling goods in small lots and at the right time. Consumers need not keep stock of goods.

The retailer maintains a wide variety of goods.
Consumers can select good according to their pocket and preferences. The retailer brings new products and new varieties of existing products to the knowledge of consumers. He also advises and guides them in buying goods. Many retailer offer home delivery, credit and after-sale service facilities to consumers. A retailer may also provide facility to return goods which are not found suitable within a limited period.

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Comments

author avatar Md Rezaul Karim
10th Jan 2014 (#)

Great article to read..

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author avatar Fern Mc Costigan
10th Jan 2014 (#)

Nice post!

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