Freelancers Should Take Advantage of Social Networks

Natalia JonesStarred Page By Natalia Jones, 29th Sep 2014 | Follow this author | RSS Feed
Posted in Wikinut>Business>Freelancing

Social networking has exploded onto the scene. There are various micro-blogging platforms such as Twitter, Facebook and even Instagram and they have together created a fresh outlook on networking. By expanding the reach of the average user, they have also supersized the traditional aims of networking to limits that stretch almost beyond the imagination. Freelancers can leverage this technology to their advantage by using these social networks in the following ways.

Freelancers Can Use Social Networks to Find Work

One of the great motivators for networking in general is to find additional sources of work. If you are a freelancer you undoubtedly understand the need to have a constant flow of projects to come on stream and engaging others in your niche in conversation helps to open the gateway to jobs. You can seek out people that you think would be a good source of information about work in your field or those you see as potential clients and look out for their updates. This means that you will have your “ear to the ground” so to speak and you will be able to act quickly when you hear of an upcoming project that you may be interested in working on.

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Freelancers Can Use Social Networks to Showcase Their Talents

Creating a profile on any one of these social networks gives the freelancer a stage to showcase his work. This helps to boost your online profile and may help you to be found by clients who may be looking for your expertise. Sending out tweets or updating your status with relevant information keeps you in the mind of your followers or friends and this positions you to be offered work. Other stakeholders may become aware of what you do by your presence on these platforms so they are definitely a good way of marketing your business.

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Social Networks are Great for Building Relationships

Your social networking profiles should not be all about you and your business. This tends to put forth a selfish view. In the same way that you would not dominate a live social or networking meeting with your own accomplishments to avoid coming across as self-centered and single-minded, you should not use your online profiles in this way. A balanced approach to sharing information on the industry or even the accomplishments of competitors can help to create a positive impression of your capability.

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Social Networks Can Reveal Trends

Finally, social networks can also be used to get an idea of what people in your niche are talking about. It can be useful to know what is the buzz topic at the moment and especially sites like Twitter can help you to easily get this information.

There are lots of ways freelancers can take advantage of social networks but the key is to remember the basic rules of offline networking as well, because they can be easily translated for online networking.

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Tags

Freelance Business, Freelance Tips, Freelance Writing, Social Media, Social Networking, Social Networking Websites

Meet the author

author avatar Natalia Jones
Natalia Jones is a full time freelance writer and blogger. She holds a Post Graduate Diploma in Financial Management (ACCA). She writes on personal finance, business and much more.

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Comments

author avatar Ken5-89
29th Sep 2014 (#)

You made really good points especially freelancers.

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author avatar Phyl Campbell
30th Sep 2014 (#)

I agree with Ken. The perfect article for the uninitiated.

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author avatar Fern Mc Costigan
30th Sep 2014 (#)

Thanks for the pointers mate, cheers!

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author avatar Natalia Jones
30th Sep 2014 (#)

Thanks Phyl!

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