Focused SEO for Improved Ranking

Abhinav By Abhinav, 19th Aug 2014 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Law

To beat the tough online competition businesses need to focus on SEO for improved ranking.

Search Engine Optimization

Website is something more than your official introduction, nowadays the reputation of an organisation is assesses on the quality of its website. Professional companies invest lots of time, money and other resources in making websites more interactive and useful. Quality content, apposition of the keywords and smart linking of the pages makes a website favourite in Google algorithm. Regular updates in the website and parallel Search Engine Optimisation (SEO) improve the rank of a website on all the major search engines, especially the Google.

While doing page ranking activities, the technical team should create an internal link structure for the targeted website through on-page and off-page optimization. To highlight the important pages of a website it is advised to use tools like 'Fetch as Google', 'Bing Web Master and add URL that have been already indexed. Content is known as the heart of the website, whether it is text, images, videos, animations and banners, content of the website should be unique, original and creative. Page loading speed of the website also plays a vital role in deciding the ranking on a search engine. Therefore, a website need to be load fast both on the computer as well as on the mobile devices as shoals of people these days access internet more on smart phones or tabs.

"Spam activities are highly penalised by Google, therefore keep the website transparent to ensure the search engines that the site is free from hidden links. Software like Google Webmaster and Xenu are helpful in knowing he broken links of the website as these broken links displease the Google and cause deceleration of the rating." - Geeta Singh, Founder and Director of The Yellow Coin Communication (TYCC) Pvt. Ltd. Alike broken links, broken codes that usually happens due to site maintenance errors degrade the ranking of a website. The SEO team should regularly check the broken links and immediately fix them to avoid further damage. SEO Company in India

Blogs are not only useful for education and life-style sites in the present business scenario majority of industries both in the service sector and the manufacturing have a dedicated space for blogs, press releases and news. This section updates the visitors about recent industry trends, new launches and other useful information. Moreover, blogs, press releases and articles are the powerful SEO tools where a marketer can effectively optimise the keywords and consequently the rank of the website. Website creates the image of a business, it is a basic tool of branding, so special attention should be paid while making the SEO strategies.


Search Engine Optimization, Seo Company In India, Seo Services, Seo Services In Delhi

Meet the author

author avatar Abhinav
Abhinav Kumar is a Public Relations and Digital Marketing professional who also love to write about the industry and current affairs.

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