Fashion goes mobile with apps driving eCommerce sales

Techgig By Techgig, 20th Dec 2017 | Follow this author | RSS Feed
Posted in Wikinut>Business>IT & Ecommerce

This article showcase how Mobile Apps are Greatly Influencing the Fashion Industry and played a vital role in the flourishing of the fashion industry.

How Mobile Apps are Greatly Influencing the Fashion Industry

Retail has seen the biggest transformation of all because of the digital evolution of businesses. The retail fashion industry is no exception to this trend with some of the most amazing online sales in 2017. There is a great change in digital strategies, therefore, to cater to this vast pool of online shoppers and influence their buying decisions. Online fashion sector is exploding with eCommerce stores, designers, brands, and wholesalers hopping on to the bandwagon. Needless to say, mobile technology plays a pivotal role in the success of digital retail.

In fact, Gartner predicts a rise of 1.5 billion in the mobile industry by 2018. Some of the influencing factors that drive online fashion sales are social channels like Facebook, Instagram, and Pinterest, email marketing campaigns, push notifications, and custom mobile app development services for omnichannel and on-the-go access to customers. Mobile apps are an important part of this dynamic. Let’s find out more about the benefits they offer to the fashion industry:

1) Building Customer Loyalty
With apps, you can build a loyal customer base that keeps returning to your app or website while making a purchase. You can use marketing techniques like personalization to influence your mobile app customers based on analytics and their interests and purchase history.

2) Chatbots
The Chatbots technology has really taken off in 2016-17 and several e-tailers and luxury brands are making use of its potential. Brands like Tommy Hilfiger, Burberry, Audemars Piguet, Jaeger-LeCoultre, Estée Lauder etc have already launched chatbots as fashion advisors, consultants or virtual shopping assistants to help their customers.

3) Push notifications
Be it targeted personalized offers and deals or generic festive offers and special previews, an app ensures you have the customer’s attention. Regardless whether they use the app regularly because of the ability to push notifications. It has an edge over other means of communication because the technology delivers the messages in real time and also control the kind of messages the user wants to receive.

4) Social benefits
Apps allow you to integrate social media channels as you can enhance the app’s functionality. Customers have the freedom not only to login via their social accounts. In-app social sharing has several advantages from forwarding/recommending products to friends and family to get their opinion on purchases. With the help of social integration, they can see recommendations made by key influencers which will lend credibility to the products.

5) Use of AR/VR
Virtual trial rooms may still be a thing of the future but many brands have started experimenting with augmented reality and virtual reality to help customers decide more easily. Lenskart is one such brand that uses AR to help customers try out various frames virtually by uploading their pics.

The fashion industry is set to break all records being one of the most popular shopping categories online with revenue in the US alone to be USD407,981m in 2017. Statista predicts that the eCommerce share of total global retail sales will be 15.5% in 2021. Mobile apps are an important chunk of that pie and the sooner you can launch an application that provides value to shoppers, the more profitable your app can be. What are your recommendations? Please share your views in the comments box below.


Ecommerce Solutions, Fashion, Mobile Apps

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author avatar Techgig
I love to write about technology topics and thereby sharing my knowledge via tech related articles.

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