Facebook Organic Post Targeting

charles7 By charles7, 10th Apr 2015 | Follow this author | RSS Feed | Short URL http://nut.bz/2pafxokk/
Posted in Wikinut>Business>Sales & Marketing

Facebook posts targeting has been around, but has not been used by everyone. Post targeting may be an important feature that can be used to live your posts in front of the right audience. There are more options in addition to general demographics for targeting the post of your page.

Facebook Organic Post Targeting

Facebook ad targeting is familiar to you but you might be unaware of the targeting of your posts to a certain demographic.

Since the mid of 2012, Facebook posts targeting has been around, but has not been used by everyone. Post targeting may be an important feature that can be used to live your posts in front of the right audience. There are more options in addition to general demographics for targeting the post of your page.

By using Facebook targeting, you posts can be limited to the specific users, those who are interested will see the post in their news feed. However, on your timeline, the post is still visible to everyone. If the same type of posts is being sent to multiple targets, the repetition can be avoided from your timeline by hiding the posts.

More than 20 people must be targeted in Facebook targeting. You may be brought to minimum requirements by restricting your posts, in case you have small fan base.

Targeting setup

All pages have the option for targeting, regardless of the fans you have. If the symbol of targeting is missing in your post area, it can be enabled by going into your page settings. Four e=steps are taken from there:

1. Click settings: you must be in the general tab on the bar present on the left side.
2. Targeting and Privacy for posts are selected.
3. Let the targeting and privacy options be checked when the posts on your page are created.
4. Make your changes to be saved.

When a category is selected by you to target, either your targeting choices are set right within the post area or a popup box may appear to make up your selection. Multiple categories for targeting can be selected, if you want.

It is important to note that only admins of the page would be able to see the targeting that you have added to your post. Anyone else would be unable to do so.

1.Targets

The targeting feature of Facebook is decided by a social media examiner to see its performance. We are considering here the fact that whether targeting would be more effective in case of large or small fan base. For this purpose, we made a comparison between Social Media Examiner of Facebook page and smaller page with a similar type of audience. We came to conclusion that social media examiner has almost 330,000 fans and the smaller page has over 16,000 fans.

CHOSE POSTS

New posts or successful posts can be chosen that you have already shared.

DECIDE ON TARGETS

Point out the interests or demographics that you want to target. A wealth of data will be given to you by your Facebook insights which can be used to decide options you want.

Three separate interest groups are targeted. Below given the snapshot for each:

For Group 1, Interests that included high-profile social media professionals:

- Mari Smith
- Jon Loomer
- Amy Porter field
- Hub Spot

Estimated organic reach of Social Media Examiner: 86,000
Estimated organic reach of smaller page: 8,000

For Group 2, our top countries are targeted on the basis of our insights outside the United States. The countries which were targeted were:

United Kingdom
Spain
Germany
Italy
India
Egypt
South Africa
Australia

Estimated organic reach of Social Media Examiner: 80,000
Estimated organic reach of smaller page: 2,400

For Group 3, specific Facebook topics were used:
Facebook for Business
Facebook Developer

Estimated organic reach of Social Media Examiner: 116,000
Estimated organic reach of smaller page: 7,400

Hence, the highlighting feature is choose your own targets on the basis of your audience and goals.

2. Measure the Rate of Engagement

When your articles are posted to your targeted audiences, just measure your engagement rate, which is basically the number of people who like, share or comment on your posts.

In order to find your engagement rate, go to insight> Posts, then select Engagement Rate from the drop-down menu.

The percentage you respond may be higher but your reach may be smaller with targeting.

3. Results Analysis

To make an easier analysis of your results, download the data into a spreadsheet and have a look at the page post data.

If you want to answer the questions mentioned in the beginning of the article, you need to look at the average rate of engagement over the week.

Here, a most important question arises that does targeting work better for a smaller page or a larger page? Results show that the smaller page responded more efficiently to targeting as compared to the Social Media Examiner Page.

Facebook Targeting is an easier and free way to get more engagement on your page by allowing your posts to be visible to those people who are interested in that particular topic. Make new researches and work on new things. To reach your best customer, make use of targeting and just see the ultimate results you get.

Tags

Internet Marketing, Search Engine Optimization, Social Media Marketing

Meet the author

author avatar charles7
I always had the theory that if you have a dream, chase it. And I'm chasing it.

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Comments

author avatar Retired
10th Apr 2015 (#)

Interesting. I had no idea bout Targeting.

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