Enduring Aspects of Segment Rivalry

ksl By ksl, 24th Apr 2012 | Follow this author | RSS Feed
Posted in Wikinut>Business>Analysis

It is in the past generation it is the quality that ruled the business. However in the present scenario it is the competition that determines almost everything. Yes, let that be the progress or the protection of a company all that will be proportional to their ability in facing the competition

INTRODUCTION

It is in the past generation it is the quality that ruled the business. However in the present scenario it is the competition that determines almost everything. Yes, let that be the progress or the protection of a company all that will be proportional to their ability in facing the competition. In this fashion there is a vigorous competition for the giant companies like the Yamaha, Fazioli and the rest. This is the story of the 1970s where Steinway is almost in a very hard situation in facing the competition from Yamaha and for that matter with all the rest low cost producers. Yamaha is a very large brand and has swept the customers trust in a large range. So Steinway has to make large efforts in order to succeed however besides this, they have a very good market regarding the sales of the concert piano. All the other companies have to do a lot of research to beat this uniqueness as almost all the people are fixed with their minds that a good piano should be of the Steinway brand. Here as the adage goes that every wave has ebb, Yamaha came into the market to manufacture the same pianos. Here the team of engineers of Steinway are afraid and started to work regarding and they knew very well that, they will be out of the stream if they can’t beat the technology of the Yamaha.
As competition entices every one, the team of Yamaha started duplicating the design and the models of Steinway.
Each instrument will have certain period and after that people will be back of a new thing. The same thing happened with the case of the pianos. Suddenly the market for this got decreased and the high end grand pianos market got increased.

Factors for the failure for the new Brands:

Following are the points that give your insight regarding the failure of the other new brands that have entered recently into this marketing.
Even though Yamaha has the idea of duplicating the products of the Steinway, it is dead hard for them as Steinway had a very large investment in all regards. Starting from the land it allotted for the production of pianos to inventory everything is hundreds in number. In spite of this strength the workers of this company are very dedicated and are working since very long. There are people of more than one generation working here. This can be the best example for their loyalty to work.
They never compromise on the quality of the wood, almost from all the parts of the world they export wood basing on the need for the production of the pianos. The workers here have expertise working with all kinds of wood and they get this from India, America and Alaska. All these constituents like the capital, workers and their cost are the risk factors for what so ever company tries to enter into the same market.

Steinway is a veteran in managing the wood and they are having the best knowledge in producing the latest and the utmost fine collection to all the people with respect to their economical range.
All the above mentioned obstacles for the new entrant don’t mean that, Steinway is not having competition since years. However the best standards are keeping this company a masterpiece in manufacturing the pianos.

Attitude of their Suppliers

Utmost care is taken in every minute aspect of the piano production. Starting from the wood, to the rims and the piano plates this Steinway team is very careful and will accept these from the best suppliers.
When there is shortage in these raw materials, the alternate means will be very difficult for them it is for those reasons, without getting compromise they always have a large stock with them in advance. They are ready to bare all these factors and so they are successful since long periods.
People working for this are even trained for a very long period and treated in a very decent manner giving them all the appraisals.

Trend of Steinway Brand Buyers:

The price of the Steinway piano will no doubt be very high. It is said that the price of each product of this company is determined by the dealers. By know you might understand the range of this product and can estimate the price even. If at all we see the sales of the musical instruments in us these are the things you infer: a normal buyer of this branded piano will be above forty years and will be in a financial status of earning one lakh dollars. There is no doubt and irony here; people should be of this ranged in order to pay for the best quality and the unique piece. More over these people will have intense interest in music. Comparatively all the other brands will be quiet cheap and so even a beginner of learning music can afford them

New Generations Threat:

Steinway is happy with all of the above said benefits. However in the present trend there are many other electronic keyboards and software’s and the personal computers that have the ability of replacing the prestigious products of the Steinway.

Tags

Failures, Piano, Steinway, Wood, Yamaha

Meet the author

author avatar ksl
I"m a freelancer and writing since an year and above on all aspects.

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