Do Your Products Tell a Story?

Sharon Hendricks By Sharon Hendricks, 14th Sep 2015 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Sales & Marketing

Having a great product means more than having a stellar photograph. It means giving your products descriptions which encourage visitors to buy your products. This page will tell you how important it is to give your products a story.

Why do your products need a story?

So, you have a great product to sell. Either you have something you're reselling or you have a completely new product to share with the world. You build a website, take a beautiful picture of your product, and then put it up.

Then you wait....

You wait some more.

Weeks go by. Maybe, by chance, you get a few sales. But for the most part, no one is interested in buying your product. What's wrong?

What's wrong is that you haven't told anyone WHY they should buy your product.

What does your product feel like?
What does your product smell like?
What does your product taste like?
How did your product come into being?

Remember, all people have is that picture you posted on your website. This may be enough if you are reselling something that a thousand other websites are selling. But if it's your own creation, they have no clue what the product does.

To successfully sell items online, no matter what they are, there are three main rules that you need to remember.

1. Not Everyone Can See Your Pictures

Keep in mind that there are going to be people who are going to visit your website. This includes people who are visually impaired. For people who are able to see, that picture is great. But what do people do if they can't see the picture? They are going to rely on your description to tell them what the item looks like. They want to know:

1. its color
2. its size
3. its dimensions

You need to tell them anything that they would find out by looking at your picture.

2. Appeal to Their Other Senses With the Right Adjectives

OK, so we have vision covered with a picture, along with the first part of the description. But what about their other senses? Remember how I said that your visitors want to know what the item feels, tastes, smells, etc like?

For example, say you sell candles. You have a candle named Tropical Garden. OK, so what? Unless you tell your customers what kinds of scents are in that tropical garden, they won't have any clue. What if your Tropical Garden candle smells like gardenias and someone is sensitive to that scent? So, you would say something like:

Our Tropical Garden candle takes you into the glorious scents of summer. We combine the heady aromas of hibiscus, gardenias, and orchids to give you tropical floral scents anytime of the year. Burn our Tropical Garden candle and you'll imagine you are swaying in a hammock gently rocked by tropical breezes.

See what I did there? I didn't just give them a description, I gave them an experience.

3. Find Your Inner Food Network Star

One of my favorite channels is Food Network. It's amazing what the chefs on there are able to do simply by using the right words, gestures, and expressions to get their point across. If you have ever watched Food Network, you know that the shows are able to get your mouth watering simply by talking to you and telling you how something smells and tastes.

Why not use this to your advantage, especially if you are selling baked goods online? With the popularity of cupcakes and cupcake bakeries, more and more bakers are selling cupcakes online. Now, if you had a storefront, the delicious aromas coming from your store would be enough to bring people in. But if you are selling them online, all you can do is use your picture and your product description to tempt the palate.

Adjectives like delicious, scrumptious, chocolaty, creamy, decadent, and mouthwatering are all adjectives that are needed when describing food. Of course, use the proper adjectives for the proper types of food you are selling. And don't forget things like low-fat, gluten-free, low in calories, etc. People are always looking for food that says that.


You have to be your products' cheerleader. If you don't believe in them, your visitors won't either. One of my favorite movies is Charlotte's Web. At one point Charlotte says how gullible people are, because they believe anything in print. You know what? E. B. White took that and used it to help a spider save the life of a pig. if you take it and use it, you can bring new life into your online store and your products.

Do you need product descriptions? I'd love to show you what I can do. Send me a message on Wikinut and let's talk!


Ecommerce, Online Stores, Product Descriptions, Products, Products Promotion, Selling

Meet the author

author avatar Sharon Hendricks
I am in my 40s and I have been writing for the Internet since 2007. I have two published children's books and I love writing.

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author avatar Sivaramakrishnan A
25th Sep 2015 (#)

Well detailed Sharon, thanks. A great product has to be showcased properly to make its presence felt through honest promotion - siva

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author avatar Sharon Hendricks
25th Sep 2015 (#)

Thank you so much. I love writing product descriptions - they are my favorite thing to write.

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