Customizable Products to increase eCommerce Profits in 2018

Matrid Tech By Matrid Tech, 8th Jan 2018 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>IT & Ecommerce

Personalized products are a growing trend of 2018. Have a look at a few examples of customizable products your store can sell to for increased sales, profits and customer loyalty.

Why provide Custom Products?

Did you know that customers are willing to pay a higher premium of at least 20% for products they can customize according to their needs? A lot of studies have proved this which has led to a lot of eCommerce owners making this their top priority for 2018.

The technology equipped generation of today prefers customizable products that reflect their style and fit their requirements to the point. Since basic products are easily accessible to them in surplus, they crave for products that are a little more personalized. This is why they are more than willing to pay extra for such personalized products.

A few customizable products examples

Thanks to the technology driven world today, any eCommerce store can be equipped with a product configurator that allows users to self customize the products. Given below are a few examples of such customizable products that have been raining profits on stores providing them:

1. Clothing:

Unlike earlier times, a lot of the clothing business is conducted online without the fear of buying the wrong size or fit. A lot of factors like easier returns and better descriptions have driven this growth. With a step taken further in this, a lot of store provide a lot of clothes that can be personalized in the following ways:
- Clothing design and patterns
- Color combinations (change base color, secondary colors etc.)
- Pocket style and colors
- Cuffs and collar styles
- Straps style and design
- Clothing fitting etc.

2. Furniture:

The furniture market is another sector that has become popular online despite initial skepticism. But the furniture industry too has taken up the product customization trend to meet customer demand. The following are a few of the personalizations online furniture stores provide:
- Choose a base furniture (a chair, a table, a bed etc.)
- Select a color combination
- Choose a print for the furniture
- Type of finishing
- Upload furniture graphics/images and request for quote etc.

3. Backpacks and Accessories:

Backpacks have been a rather late addition to the customization market but no matter a lucrative one. Backpacks are a key travelling accessory and its not a surprise that users want them too to be customized. The following are a few popular configurations preferred for backpacks:
- Bag type (sling, duffel, shoulder strap etc.)
- Bag color combinations (select different base colors, secondary colors etc.)
- Bag design and prints
- Strap style and design
- Zip or locking style
- Upload a custom photo or logo to be displayed on the bag etc.

4. Business Cards:

Business cards have been customized for a very long time. The only difference now is that they are customized more easily online rather than having to sit and view countless samples for a great fit. Commonly required personalizations of business cards include:
- Business Card shape and dimensions
- Card design and color
- Custom text and logo
- Card paper type and style
- Quantity etc.

So these were a few of the customizable products that store owners can easily provide on their stores to enter into a really well established and high demand market. The process of implementing such a function on your store is either by installing a plugin or creating a custom component if a plugin isn't available.

The latter, however, is limited to eCommerce platforms that provide their source code to users for code customization. For instance, a custom product builder component for AspDotNetStorefront needs to be created since no plugin is available. The same cannot be done for Shopify.

But no matter what, such a functionality is definitely worth investing in for. Since consumer demand for such products is really high with very few stores actually catering to it, the competition too in this market is quite low. However, this won't be the case for long as a plethora of stores are gearing up to provide this. As a matter of fact, this has been termed as one of the rising trends of 2018 among eCommerce stores. So you better hurry up!!


Custom Products, Ecommerce, Ecommerce Solutions, Ecommerce Web Development

Meet the author

author avatar Matrid Tech
15+ years in the IT outsourcing industry, 1600+ successful development projects. Our articles on development are informative and easy to absorb

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