Corporate mission and objectives

ittech By ittech, 17th Jan 2012 | Follow this author | RSS Feed | Short URL http://nut.bz/2dla7mic/
Posted in Wikinut>Business>Ethics

At the corporate level strategic planning includes corporate mission and objectives, defining strategic business units, allocation of resources to strategic business levels.

Strategic planning

An effective strategic planning must be through market oriented strategies. It depends upon four factors shared values, organization, strategy and stake holders. The role of responsibility lies with corporate and business unit models. At corporate level information on customer and competitive development business strategy is being worked upon. Business unit level also called as strategic business unit level. Here, the development business strategy which includes competitive advantage and long term marketing strategy like segmenting, targeting and the product-line decisions. Here marketing activity is also known as strategic business planning. At functional management area the operations management is carry out. Operational management deals with short term marketing plan. Short term marketing plan includes plan up to one year duration.

At the corporate level strategic planning includes corporate mission and objectives, defining strategic business units, allocation of resources to strategic business levels. Intensive growth, integrated growth and diversification of growth is the key and all these parameters discussed. Here the business unit mission is defined. And also its influence and other external factors influence on business units is being discussed. The objective and the goal development, then formulation of strategies and make the quick action plans and then monitoring of results and finally taking the corrective measure if and when required.

Tags

Corporate, Mission, Objectives

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Comments

author avatar Jules Castillo
17th Jan 2012 (#)

oh, music made me forget this lesson in college..thanks for the reminder my friend

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author avatar Sivaramakrishnan A
17th Jan 2012 (#)

We need to have focus and mission control to succeed. Good one ittech - siva

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author avatar Sheila Newton
17th Jan 2012 (#)

Great article. Well done.

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author avatar krrymarie
17th Jan 2012 (#)

Good article.

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author avatar ittech
18th Jan 2012 (#)

Very nice article.thanks..

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author avatar ittech
20th Feb 2012 (#)

GR8 presentation

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author avatar ittech
20th Feb 2012 (#)

good one

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author avatar ittech
20th Feb 2012 (#)

Distinctive and stylish elegance

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