Choose The Right eCommerce Platform From Woocommerce And Magento!

Ravali.P By Ravali.P, 12th Feb 2018 | Follow this author | RSS Feed | Short URL http://nut.bz/2038bfwa/
Posted in Wikinut>Business>IT & Ecommerce

With the boom of digital marketing, more and more companies are exploring various e-commerce platforms for better business prospects. Among two of the most popular e-commerce platforms are Woocommerce and Magento.

Choose The Right eCommerce Platform From Woocommerce And Magento!

With the boom of digital marketing, more and more companies are exploring various e-commerce platforms for better business prospects. Among two of the most popular e-commerce platforms are Woocommerce and Magento. With individual strengths and suitability of both these platforms, Magento vs Woocommerce have always been a constant topic of debate. Although both platforms are quite popular among the individual set of users, to make a choice out of them you need to determine your overall business needs and answer the important questions such as-

Is your business in need of a platform to run a fast, customized, scalable and flexible e-Commerce store?

Or it is in need of more a content-based website with limited e-Commerce functions?

Understanding Woocommerce (WordPress)

Woocommerce is essentially a plug-in for the WordPress that allows the website owners to have a set of e-Commerce functions built into WordPress. It is important to note here that WordPress is an open source content management system and is considered extremely user-friendly. Although plugin through Woocommerce allows having certain e-Commerce functionality on a WordPress site, it is still very basic and its limited feature set might not be sufficient for the growing needs of an expanding online store/ business.

Understanding Magento

A widely used platform by businesses worldwide, Magento is also an open source e-Commerce platform that comes with various features and enterprise level options through extensive Magento Commerce suite including following models-

* Magento Custom Development

If you wish to integrate customized functionality in any of the existing projects, custom solutions will allow you to do that. Qualified service provider offer assistance to online merchants in order to transform Magento into the best and tailor fit for their business.

* Magento Enterprise Development

Magento Enterprise development solutions offer robust flexibility & control over the content along with performance optimization.

The main aim of Magento as an e-commerce platform is to provide extensive set of features dedicated to better facilitate e-Commerce functions. One of the primary advantages of Magento is that it is able to support a wide range of e-Commerce sites and also cater to the demands of growing businesses. Furthermore, Magento is customizable to fit varied needs of e-Commerce businesses and functionality. Magento also allows the option of creating and managing websites through integrated content management system (CMS) along with selecting and controlling information to share across multiple online forums.

So what are the differences between Magento and Woocommerce?

The main difference between the two is the fact that while Magento is a standalone product, Woocommerce is a plugin for WordPress. Woocommerce is mainly supported and used by the WordPress users whereas Magento is backed mainly by eBay.

Another the other difference between the two platforms is costing involved. Although both e-commerce platforms are free at the beginning and can be downloaded to get started by the online stores; with the growing demands of business, there are various payments required to use the platforms. Woocommerce is limited to basic options and the plugin and extensions that users buy will add up to the costing.

Woocommerce is easy to use and cheap to set up, which makes it ideal for small operations whereas Magento is a dedicated e-commerce platform tailored to web development professionals and medium to large online stores that comes with robust feature sets.

Strengths of Magento over Woocommerce

Magneto’s E-commerce website development solution is gaining a lot of popularity in web development space as it is a robust e-commerce platform that provides online stores/retailers a strong system to scale & rapidly grow their online business. However, choosing a professionally qualified Magento Development Company is crucial for the online businesses as it can bring the strategic advantage of Magento platform to achieve integration of various solutions and multiple extensions to a single platform.

Various other benefits of Magento e-commerce platform include-

* Excellent flexibility to cater to unique needs of individual businesses
* Mobile compatible features for superior customer experience
* An open source e-Commerce platform that comes with various features and enterprise level options through extensive Magento Commerce suite
* Able to support a wide range of e-Commerce sites and also cater to the demands of growing businesses
* Customizable to fit varied needs of e-Commerce businesses and functionality

Last Thoughts

Woocommerce and Magento both are great e-commerce platforms with different features and functions. The need is to identify the primary function of your online store/website and accordingly make your pick. Magento makes an ideal choice if the main function of the website is to sell products online as it offers great versatility and scalability. Whereas if you’re looking for a platform to suit small-scale business needs such as selling digital products without any complex shipping, you can choose Woocommerce plugin.

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