Business Loan For Doctors to Grow Your Medical Practice

Arwind Sharma By Arwind Sharma, 5th Jan 2018 | Follow this author | RSS Feed | Short URL
Posted in Wikinut>Business>Business Opportunities

Nowadys many NBFCs are offering a loan for doctors. They can use the loan amount to grow their medical pra

Ways to Increase Patient Volume and Grow Your Medical Practice

Growing a medical business takes a lot of work. Not only do you have to keep upgrading your knowledge and equipment, but you also need to do a lot of marketing to attract new patients. A medical practice should attract around 30-50 new patients every month and offer competitive services at affordable prices, to grow. It is also important to maintain your relationships with existing patients, and that takes dedication. The following easy steps can help you with both- attracting new patients and keeping existing ones:

Having A Strong Online Presence

This would include having a website, active social media pages, a listing in the local online medical directory, and maybe even a blog. You can use the blog to publish online- everything from new treatments you’re planning to introduce, to case studies of old patients. This will help your current and potential patients understand how you think and how you treat, which in turn will build their trust and give you a good reputation.
Additionally, social media pages will give your patients an opportunity to get in touch with you personally, and give feedback. This can also boost your relationship with existing patients as well as attract new ones. Moreover, since tech savvy patients these days ask for reviews before visiting, doing all this along with proper treatment will improve your reviews as well.

Focus on A Specialty

Focus on a specialty within your field of medicine. For example, if you are a surgery centre, you can focus on a particular type of surgery like heart, or gastroenterology, or even removing polyps and fibroids. Being known for a particular specialty will allow you to attract higher quality patients.
However, don’t be afraid to expand your services, according to the shifting demographics, either. So, for example, if you treat a lot of adults with young children, you can add a pediatrics wing as well. Additionally, be aware of the requirements of your community and add services accordingly.

Engage with A New Crowd

Networking is extremely important to attract new customers. You can try participating in community service to project a charitable, positive image. Conduct cancer walks and silent auctions to create awareness, or talk at networking conferences (or other such talk shows) to advertise your practice and meet new people. The people you meet at these places could be potential future patients themselves or provide you with referrals.

Moreover, having a good rapport with your local ER doctors could also bring you more patients. ER physicians are often asked for information about nearby clinics/ hospitals for continued care.

Be Transparent with Your Patient Data and Follow Up with Them

Share a patient’s medical records with them, as you would with referring doctors. This allows your patients to properly understand and appreciate what you have done for them, which in turn builds trust.
Moreover, make sure to follow up with your patients to see how their medicines are working, and if they need to be changed. Scheduling and insisting on a follow-up appointment, shows how much you care about your patients.

Use Technology to Stand Out

You can use technology to monitor patients remotely, and stand out from among your competitors. For example, you can give out remote monitoring equipment to select patients for insulin, asthma, or even BP, and monitor them regularly. Communicate actively with them and technologically enable your office to make the flow easy.
To ease the financial aspect of marketing, you can avail doctor loans from banks or non-banking financial corporations (NBFCs) like Bajaj Finserv. These loans come in secured and unsecured formats, and offer amounts between Rs. 30 lakh to Rs. 2 crore.

Bajaj Finserv’s Doctor Loans come with a flexi loan facility that allows you to borrow any amount within a credit limit, as and when you require it. Moreover, you need to pay only the interest as EMI, and also have a part prepayment facility, that allows you to prepay an amount greater than 3 EMIs at no extra cost. The online access allows you to apply online as well!


Business, Business Opportunities, Loans

Meet the author

author avatar Arwind Sharma
Arwind Sharma a passionate writer on finance and closely associated with financial companies. He is still busy in discovering time-efficient finance schemes. To know more about Loan against

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