Blogging for Internet Marketing Purposes

billabongbob By billabongbob, 20th Nov 2011 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

Blogging is a widely used internet marketing technique. It has many benefits and is simple to do. Find out how running a simple blog can benefit you online business.

How can blogging help your online business?

When blogging began, it was mostly used as a personal diary type element. Everyone that blogged several years ago, did so mainly for personal reasons. Who knew what a highly valuable internet marketing resource it would become? It's now a very popular tactic used my a huge amount of business owners.

If you think that you don't have the skills to blog, think again. If you can type and use 'word', you'll be fine. Even if you are technically challenged, it's quite simple to do. The software that is now used makes it very easy for just about everyone who wants to blog to do so.

The benefits of having a blog to promote your business are multiple. By providing quality information, and not just another sales page, you will get repeat visitors. A static website is less likely to get as many repeat visitors as an active blog. Why would someone want to revisit a webpage that is exactly the same as the last time they went there? An active blog however, with regular new content, will keep people coming back time and time again.

How to blog.

Posting in your blog everyday is unnecessary and usually counter productive. Two or three times a week is a good average to work with. Updated, fresh content regularly posted to your blog will be popular amongst your followers. Make sure that you stay consistent, posting every day for a month and then nothing for a few months will lose you your readership.

Blogging benefits

Well crafted blogs can be featured in other internet marketers newsletters. If you are lucky enough for this to happen, you will get a burst of new traffic followed by a constant flow of more visitors who want to read your new posts. Make sure that your blog is of the highest quality and updated regularly to get a chance of being picked up and featured in someone else’s newsletters. This new traffic will be highly valuable as it will mean visitors will come back week after week to read what you have to say.

Having your own blog will give you the opportunity to build backlinks to your website, and sales pages. Backlinks are important for your website, as the more good quality backlinks you have, the higher you will rank in search engine results.

More on blogging.

Don't use your blog as just another sales page, it won't be popular. Post valuable information, but don't make it too formal. Your posts should still be of a very high standard, but come across as more personal than a static webpage. Use your 'own voice' when writing your posts and remember to not just be a sales person.

When you have updated your business blog, don't forget to let people know via your social networking page. Post a few words about what you blog updates are about, and a link to it, and watch the traffic to your blog rise.

There are a lot more valuable benefits to having an active business blog, but I hope that I have given you some idea of a few of the benefits. If you haven't already done so, start your own blog and enjoys the many internet marketing rewards that this popular tactic offers.


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Meet the author

author avatar billabongbob
Jane Harper, aka billabongbob, lives in South Wales, UK, and works full time as an online freelancer. Producing quality web content for many companies, amongst many other varied freelance jobs.

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author avatar Buzz
21st Nov 2011 (#)

Thanks, Jane, for sharing some interesting facts about blogging.

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author avatar billabongbob
21st Nov 2011 (#)

Thanks for stopping by Buzz. Do you have a blog?

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author avatar tz
30th Sep 2013 (#)

yes i have a blog and i am working on it.
your post is nice but i would like you to write on more advanced topics. thanks

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author avatar billabongbob
5th Nov 2013 (#)

Thanks for your comment tz. I've been away from writing for a while , but I am now returning. I'll take note of what you said when I next sit down to write. Stay motivated and inspired, I look forward to reading your work.

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