An introduction to using Google Analytics

Christina Pomoni By Christina Pomoni, 30th Jul 2010 | Follow this author | RSS Feed | Short URL http://nut.bz/3ye734ih/
Posted in Wikinut>Business>Sales & Marketing

Google Analytics is a valuable website analytics tool that can help you improve weak areas, capitalize on strong points and become better informed about your website and its impact on prospect customers through the use of effective keywords and successful ads.

Introduction

Being one of the leading website analytics solutions, Google Analytics is becoming an increasingly popular tool generating detailed statistical information about the traffic driven to a website. When linked to a website, Google Analytics features nicely presented charts and graphs to provide information about where and how traffic is directed to website as well as referring traffic and keywords that land traffic to the website.

What is Google Analytics?

Google Analytics is essentially a Search Engine Optimization (SEO) and online marketing tool that offers a wide range of excellent options to evaluate the marketing success of an online business and its outreach to target customers. For online business owners who want to know more about their site traffic and have a clear statistic view of their website, Google Analytics offers meaningful reports and presentable charts and graphs.

Why is Google Analytics beneficial?

The main advantage of Google Analytics is that is free and very easy to setup. The first thing you need to do is sign up for a Google account. If you already use Gmail or Google Reader, you can add Google Analytics to your website by visiting http://www.google.com/analytics/. Then, you need to add your website by selecting “Add Website Profile” option and entering the name of your website and all the relevant information required to enable Google Analytics to generate the reporting statistics for you.

In particular, Google Analytics offers the following:

a) Meaningful Reports

Unlike traditional web site reporting that is static and limited, Google Analytics provides live reporting with details that enable you to measure the success of the website. In effect, the information provided by this meaningful web analytics service will enable you to gain an insight of who are the users that visit your website, what are they looking for most often, and how you can meet their needs in the most efficient, streamlined way. Besides, with Google Analytics you can find efficient ways to turn unique visitors into loyal customers of your website.

b) Presentable charts and graphs

Through a wide range of nicely presented charts and graphs, Google Analytics can answer all your questions in regards to the traffic generated to your website both from referred websites and keywords used in your advertisements. All charts and graphs reflect real-time statistics by integrating the latest customer visits and filtering all the relevant information. Moreover, you can check the success of ads you have placed maximum 30 days ago and what visitors were attracted to it, how often, etc.

c) Key Measures

Google Analytics offers several key measures of website success including bounce rate, direct traffic, and unique visitors.

In particular:

* Bounce Rate: it measures how many times a visitor comes on the website and leaves without visiting other pages. Basically, the bounce rate is calculated by dividing the total number of visitors viewing only one page by the total number of visits. The lower the bounce rate, the more effectively the page causes visitors to browse over the website and visit more pages. The higher the bounce rate, the worse the website is performing.

* Direct Traffic: it measures the visitors who visit a website by typing directly the address on their browser.

* Unique Visitors: it measures how many visitors visit a website over the last 30 days. Even if one visitor visits a website more than ten times over the last 30 days, it still counts as one unique visitor. This measure is useful to gain an idea of how many different people visit a website over a month’s period.

Conclusion

Overall, Google Analytics is an extremely useful tool that can help you track how many people visit your website per visits and pageviews; the average time they spend on your website; how many of them are returning and how many of them are new visitors; if they are direct traffic or referring sites visitors (sources of visits); and where they come from (geomapping). By gathering this valuable information as a Marketing Summary you can improve weak areas, capitalize on strong points and become better informed about your website and its impact on prospect customers through the use of effective keywords and successful ads.

Sources

http://en.wikipedia.org/wiki/Bounce_rate
http://www.convertoffline.com/what-is-direct-traffic-in-google-analytics/
http://en.wikipedia.org/wiki/Unique_visitor

Tags

Gmail, Google, Google Analytics, Google Reader, Online Marketing, Search Engine Optimization, Seo, Website Analytics, Website Analytics Tool, Website Traffic, Website Traffic Tracking

Meet the author

author avatar Christina Pomoni
As part of my long journey, I have served as an Equity Research Associate, a Marketing Research Analyst and a Financial & Investment Advisor. Besides, having lived at Chicago, IL, Boca Raton, FL and Paris, France has helped me, not only to be a succe...(more)

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Comments

author avatar Melissa Dawn
15th Oct 2010 (#)

This is great info Cristina and easy to follow for techie idiots like myself! Thanks for sharing.

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author avatar Christina Pomoni
15th Oct 2010 (#)

You are welcome and I appreciate your comment!

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