A super market is a large scale retail organization selling a wide variety of consumer goods

madugundurukmini By madugundurukmini, 10th Jul 2014 | Follow this author | RSS Feed
Posted in Wikinut>Business>Sales & Marketing

A super market deals in a wide variety of consumer goods such as fruits, vegetables, grocery, toilet goods, medicines, etc.

A retailer sells goods to ultimate consumers


Wholesale trade involves buying in bulk from manufactures and selling in small lots to retailers for the purpose of resale. A wholesaler performs functions like assembling, dispersing, storing, transporting, grading, financing, risk -bearing, etc.

A retailer sells goods to ultimate consumers. He performs the functions of buying, storage transportation, packing and grading, financing, selling and risk bearing. Small scale retailers including mobile traders, streets stalls, second hand goods dealers, generals stores and specialty shops. Departmental stores, multiple shops, mail order business, consumers' cooperative stores, super markets, hire purchase shops are examples of large scale retailers.

Super market


A super market is a large scale retail organization selling a wide variety of consumer goods, particularly food and grocery items. It is also known as a self -service store because there are no salesmen. Super market originated in America during great Depression of 1930.

Features


1. A super market is a large -sized retail store housed in a big building.
2. A super market deals in a wide variety of consumer goods such as fruits, vegetables, grocery, toilet goods, medicines, etc.
3. The articles are grouped into different sections.
4. There are no salesmen. Goods are neatly packed and displayed in open racks. The contents and price of each item is clearly marked. A consumer himself selects the goods he wants to buy and brings them to the payment counter. At the counter a bill is prepared. The customer makes the payment and gets delivery of the goods.
5. Goods are sold on cash and carry basis.

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