5 Ways To Create Media Buzz For Your Startup

James Iwuoha By James Iwuoha, 27th Aug 2014 | Follow this author | RSS Feed | Short URL http://nut.bz/2h_78bgj/
Posted in Wikinut>Business>Sales & Marketing

Now that you have fully developed your business idea or product it is time to let the world hear about it using five ways to create media buzz for your start up.

Here are some tips that can help you achieve meaningful exposure for your new product or business.

Build A Targeted List Of Writers And Journalists
Spend some time to identify the top writers that are most likely to benefit from your story. Journalist are always looking for good, relevant content. Make sure your story aligns with their experience and area of focus. If a targeted journalist is in your town, invite him or her out for a lunch or a cup of coffee. Face-to-face contact never goes out of style. During this get-together, you can offer your start up as a resource for stories related to the company's expertise, instead of blatantly asking for coverage of your start up.

Be Sure You Have News To Share
No member of the news media will report about your start up merely because it exits. So you've got to ask yourself: How does your start up stand out from your competitors or other businesses? Pick the unique aspects of what you do and highlight them. It's important to be honest with yourself so that you can craft a creative message.

Let The Writers Know You've Read Their Work
Most people respond best when they are shown personal attention. Journalists are no different. When pitching your story, start with a personal reference to grab their attention. You can reference a previous article they wrote or mention a past achievement:
''Hi James, I thought your last article on Starting a Business with Little or No Capital was...''
This will demonstrate that you were thoughtful and respectful of the person's time. Check out their profile on Twitter, Facebook, and LinkedIn. Do some homework first.

Host An Event
Forget the old-school news conference. My idea is that start up should entice journalists by throwing a launch party or setting up a product demonstration. Those are far more appealing than a stale news conference.

Make It Exclusive To The Journalist
Journalists love exclusive stories because in the world of content, exclusivity is a competitive advantage. When trying to get press coverage, let the journalist know that you will make your story available to them and them only. This will create more motivation for that person to write a story about you.
When it comes to press coverage just remember that journalists are people and not robots that crank out words in publications. If you can craft a story that is unique, add value to a specific journalist, and can convey the message in a personal and respectful way, then it's a win-win for everyone involved. The journalist will get a great story to write and you will get some nice exposure for your new shiny object.

Work with these ideas and your success will be inevitable.


Business, Business Management, Business Plan, Business Startup, Media Buzz

Meet the author

author avatar James Iwuoha
James Iwuoha is a Journalist turned-Internet Marketer, Author, Seminar Speaker, and Host.

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