5 Reasons Why You Should Adopt Instagram Marketing for Your Business

Walter By Walter, 10th Jun 2017 | Follow this author | RSS Feed | Short URL http://nut.bz/f0cbjfij/
Posted in Wikinut>Business>Sales & Marketing

Instagram is branded as one of the most trendy and popular social media platforms among internet users. Furthermore, the number of users is expected to grow over the years. Therefore, businesses should strive to stay ahead of their competition by ensuring that they use Instagram to promote their products and services. With the large number of Instagram users, companies have an opportunity to increase their sales.

5 Reasons Why You Should Adopt Instagram Marketing for Your Business

Instagram is a social media platform that allows users to take and upload pictures and share with their followers. It is a website where people can express their artistic nature. However, businesses can also use this platform to market their business. Here are some of the benefits that people can get when they use Instagram to market their businesses.

Personal Touch

Social media helps you to create an emotional connection with your audience. Customers want to purchase goods and services from actual people. Therefore, businesses should avoid being robotic so that their prospective clients can actually see the faces that are behind the company website and the brand. Instagram can help you put a human touch to your business and connect emotionally with your clients. You can achieve this by sharing pictures of your employees and yourself while at work.

Networking

Instagram is a great place where business can network with existing and prospective customers. This social media website provides an excellent platform for businesses to expand their reach on the World Wide Web. Businesses can do this by following, commenting, and even liking other accounts that are related to your business niche. As you engage with more people, other followers will also engage with your business. This will help you increase the number of people who get to know about your brand and some of them may eventually become actual customers.

Competitive Edge

Instagram gives you an edge over your competitors. This is because this social platform has not been adopted by most companies when compared to Facebook, Twitter, LinkedIn and others. Therefore, you can reach more consumers if you open an Instagram account and reach out to your target audience. With time, you will gain real Instagram likes and as a result, you will be able to grow your business.

Make Your Customers Work for Your Business

Instagram has a highly engaging community that wishes to do more than just commenting and liking posts. Most followers also want to be part of the action too. Instagram users tend to regularly upload their images and businesses can also use these images to market their own brands. By allowing your users to also post their own experiences with your business, you can grow your company to higher heights.

Enhances Utilization of Resources

Some businesses are reluctant to explore Instagram marketing because of the fear of having an advertising channel that will require additional resources. However, you can use the same marketing campaigns for various platforms and digital marketing channels that your business uses. You do not have to create unique campaigns specifically for Instagram. With Instagram as part of your marketing strategy, you will make production of your content more efficient and easier.

Instagram is branded as one of the most trendy and popular social media platforms among internet users. Furthermore, the number of users is expected to grow over the years. Therefore, businesses should strive to stay ahead of their competition by ensuring that they use Instagram to promote their products and services. With the large number of Instagram users, companies have an opportunity to increase their sales.

Tags

Business, Instagram Marketing, Social Media

Meet the author

author avatar Walter
Walter Moore is a well-established digital marketer with one of the leading mobile application development companies. He has extensive knowledge in social marketing.

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