4 Golden Tips for Freshers Entering the PR Industry

Kalpita By Kalpita, 1st May 2017 | Follow this author | RSS Feed | Short URL http://nut.bz/3tykk0hj/
Posted in Wikinut>Business>Starting A Business

Students with Public Relations (PR) as a subject in their college curriculum are always nurtured with the fact that the PR industry is going to boom in the coming years and least do they know that finding a good job in the industry can be a frustrating task.

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Students with Public Relations (PR) as a subject in their college curriculum are always nurtured with the fact that the PR industry is going to boom in the coming years and least do they know that finding a good job in the industry can be a frustrating task.
Here are some tips that will help you better understand the industry and successfully be part of it:
1. It is much more than parties and press releases
Ask the young minds seeking jobs in industry: What is Public Relations? And, there is this general misconception prevailing in the minds of almost all of them that the profession is all about planning a party, or writing press releases, or talking to the media.
Yes, these activities are surely part of this profession, but they are surely not the only things to do in a public relations career. From digital marketing to strategic planning skills, from understanding the need for true community engagement to grasping the importance of internal communications, etc. are some of the skills that will help you grow in the PR industry without much resistance.
2. Perfecting the first impression
If you are a fresher and looking for an entry-level job, then make sure to make the hiring manager take a keen interest in you and your abilities. Starting with the resume, you can do this by highlighting the proper genre (like in client/customer engagement, risk management, customer service skills, etc.) in which you have the best communication skills.
Instead of giving the same cut, copy paste cover letters in every company, individualize the pitch for every company, highlight what you like about them, why you feel great to be interviewed by them and according to what can you gain from the organization.
Lastly, don’t forget to share examples of your work in a portfolio.
3. Start early to stay ahead
With so much competition in the market, you need to start planning for your career in your college days only. The student life is the golden opportunity don’t wait for this to end and then to start working on your career. Instead, start attending seminars where you can meet the professionals, try to interact with them and gain knowledge from them. Always remember all are ready to help a curious student but nobody wishes to waste their time answering questions of a job-seeker. A rich investment in reading and listening articles, speeches, blogs and publications devoted to the industry is all you need to grow in this competitive PR industry.

4. Search for a good mentor
When you are sitting and interacting with the professionals make sure to cultivate a healthy relationship with someone who can help you in getting into the industry and achieving your career goals. Ask plenty of questions; share your views and goals. This will probably make him/ her realize your potential which can lead to an easy interviewing process in the leading PR companies. Make sure to remember that a good and humble listener is the only one people love to help.

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