What to Include on Your Freelance Writer Website
Many online freelance writers choose to operate a personal freelance website to present their portfolio to potential clients and to promote their work. Choosing what to put on your personal freelance website can be a challenge.
- Decisions, Decisions
- Do Include a Photo
- Do Mention Hobbies
- List and Link
- Not a Resume...Exactly.
- Testimonials or References
- Business Details
- Let's Recap
When you attempt to decide what to include on your personal freelance website you may have a hard time whittling down the information to create a sleek and sophisticated business website. You want to appear personable, but not too personal. You want to provide writing samples and examples of your skill without bombarding visitors with too much information.
Most online freelance writers have an extensive library and collection of sites they contribute to on top of private clients. So how do you take all of your personal and professional information and put it together into an effective website? It's really just a matter of knowing what potential clients want to see.
Do Include a Photo
Potential clients like to be able to put a face with a name, a nice head shot on your website will instantly make it more personal and friendly than if there is no photo. But remember that every client has different morals, religions and other beliefs, so avoid photos that show you drinking alcohol, smoking or anything that could be construed as controversial or offensive to anyone. This is why I advise a simple head shot.
Do Mention Hobbies
Your website isn't a Facbook page, you don 't need to expound on anything, but it is more personal if a potential client can see some of what you do when you aren't writing.
Do: I enjoy exercising and reading during my down time.
Don't: I love to party, a weekend isn't a weekend unless I get falling down drunk. I like wine, and whiskey. When not working or partying you can find me in front of Family Guy or Futurama.
Use your best judgment and remember that the people who visit your site are looking at you as a professional who they may hire to help them with their content needs.
List and Link
Rather than filling your page with snippets of every article you have ever written, simply title one of the pages "Writing Samples" and make a list of the sites where your work can be seen and link to your profile on those sites. This lets potential clients view what is of interest to them.
Not a Resume...Exactly.
When it comes to including your previous jobs and employment there is no need to make a full resume, you simply include a paragraph on your biography page that informs readers that certain topics are subjects of expertise because you have experience in the field.
Such as: "X has been freelance writing for 7 years, besides her rich history with web content writing she has been exposed to customer service, retail sales and manual labor throughout her adult life."
This leaves the reader with the option of asking specific questions and will lead them to contact you if they have any questions.
Testimonials or References
Sure a potential client may be able to go to various websites and see your work, but having testimonials or references from other clients helps them see your professionalism and maybe some strong points that you weren't aware of yourself.
Personally, I am always interested in the opinion of others when I am considering something, I'm sure that is the same for a client who is searching among the hundreds of freelance web writers out there.
Always give potential clients an easy to find way to contact you and if possible a guideline to the pricing you use so that they will be able to give you more information to work with in the first contact.
2. Personable information
5. Contact information and pricing guidelines
These 5 simple things are all you really need to have on your website to inform potential clients of your services. Once these are on the site, you can go back and insert RSS feeds from certain sites, add your accomplishments such as being interviewed, winning a contest or beginning a new blog or working for a large corporation. Each additional piece of information you add should serve a purpose for potential clients.