What is internet marketing?

billabongbob By billabongbob, 8th Nov 2011 | Follow this author | RSS Feed | Short URL http://nut.bz/3grbpi3t/
Posted in Wikinut>Business>IT & Ecommerce

If you have a product or service to sell via the internet, you're going to need to know about internet marketing. Simply building a website and hoping that people will find you and buy what you have to sell won't work. Find out what internet marketing is all about......

Internet marketing is advertising

If you have a product or service to sell via the internet, you're going to need to know about internet marketing. Simply building a website and hoping that people will find you and buy what you have to sell won't work.

You will need to drive traffic to your website, and there are many ways to do it. Internet marketing is advertising, plain and simple. There are multiple ways to market your website, but lets look at just 4.

PPC
Pay Per Click. This is advertising that you pay for. Google Adwords display ads on literally millions of webpages every day. The cost is quite low and as the name suggests, you only pay for the ads that are actually clicked on, not for every ad impression. They are quite simple to set up once you have a Google Adwords account, and your ads and their performance are easy to track via your Adwords account.

Social Media
Social media and social networking has grown phenomenally over recent years. Facebook alone has 750 million users, with Twitter coming in at 25 million. There are many sites such as these which include Google+, LinkedIn, Reddit, StumbeUpon and many many more.

One of the best things about advertising via Social Networks is that it is free. They are free to join and to use. With some of these sites, you can just join up and post, your 'page' being submitted and displayed in rotation to all the other users. Other sites such as Facebook and Twitter work better if you have a 'following', which isn't to difficult to build up given a little time.

Backlinks
Backlinks are links to your website that are posted on other website. Posting on social media sites is counted, but my no means the only way to get backlinks. The more backlinks there are to your site, the higher it will rank in search engine results, therefore making you easier to find.

There are many ways to build backlinks, some are better than others. Posting in relevant forums and using a signature with your website url in works very well, as does writing quality web content and posting it to multiple article directories (more about that below).


Content Directories
By writing a quality article that is in the same genre as your web business, then posting it in content directories, not only will you gain backlinks, but you will help drive traffic to you website. People interested in what you have to say and are reading your article could quite possibly click on your url and visit your website to see what you have to offer. Not only can this increase sales, but it gives you the chance to build your optin list (but that's another whole article lol).

Another way that placing articles in content directories works is: if your article is exceptionally good, it could be used for a newsletter. If another internet marketer wants to use your article for their newsletter, they aren't allowed to simply copy and paste. The correct protocol is the place a url to the article, with a summary of what it's about, in their email or newsletter. This drives traffic to your article, then hopefully onto your own website.


These are just a few ways to internet market, there are many more. However these four work particularly well and are very popular amongst website owners. Give them a try and see for yourself. Good luck with your internet marketing.

Tags

Internet, Internet Business, Internet Income, Internet Marketing, Internet Marketing Articles

Meet the author

author avatar billabongbob
Jane Harper, aka billabongbob, lives in South Wales, UK, and works full time as an online freelancer. Producing quality web content for many companies, amongst many other varied freelance jobs.

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