The World's Best Shopping Mall: A Design and Management Perspective
...shopping...I stepped into a fact towards a culture of buying and earning. More importantly, I gathered a strategic vision on a 'shopping mall with a future'...
What is 'Spectacular Shopping Mall Experience': Innovative, Deliver Goods & Return of Investment Character-Design of the shopping mall
Buying inside shopping malls & being with both buyers and merchants - I chanced into a fact towards a culture of buying and earning. More importantly I gathered a strategic vision on a 'shopping mall with a future'.
The purpose of this essay is to provide a point of view, of the synergies of two major personalities in a mall - the consumer and the merchandiser. One buys, one sells. And what can impress me is: if I see both consumer and merchant satisfied inside the goal: spectacular shopping experience.
This synergies is boxed in the architectiral design and retail design placement; which sustains or halts the productive spirit of an 'spectacular shopping experience.'
Here, I wish to share my Stimuli of Observation on what a spectacular shopping mall experience is.
I am highlighting the sense of enjoyable productive walking- experience nix in shopping via 'open' pathways.
I have seen and patronized products as they come and go-as merchants come and go.
Raising efforts to sustain good products and good merchants seem easy but hearing the sad facts of return of investments due to design and management placement and design 'blockings' seem to hinder the malls abilities to promote, place and design entrances to sustain businesses.
If consumers utter: ' 'where are they? oh, is that an alley or what? why is that thing blocking? oh, is that a wall? where? whew!" - Comments that influence the seemingly adventurous but un-earning and cannot be found potential of a retailer, merchandiser.
Shopping centers that are properly designed with well-placed retails and objectively operated product mix placement - will definitely give an spectacular shopping mall experience.
Hence, entance-paths to-placement design in malls must be raised into a level of concern in a mall's project management system.
Let's say that all retailers had their own shop entrance, but do consumers see and find paths as to where this entrances are; or are they hidden in the architectural, leasing placements?
How can a shop-window with their own distinct name and business efforts be seen if consumers do not even get glance of its door, how much more see its windows, its products?
Synenergies as to footsteps, directions, flow and sight-seeing of the independent retails are crucial to both consumers' and merchants' spectacular shopping mall experience.
A living spectacular mall delivers goods, via its pathways and lead-paths sceneries- not walls, mazes and 'blockings'.
Malls who proved to have a good lead-paths reputation to both consumers and merchandisers are those who deliver 'entrances' and enjoyable productive walking- experience nix.
This stimuli of observation can be helpful to mall design development. By ensuring innovative and systematically consumer-merchant focused system of design and placement management. With focus on 'paths' and spectacular shopping mall walking-experience.
Vision-wise, a future trend on how to have a mall of the future, that gives an spectacular mall experience, is a mall that 'paths' a practical design that raises and answers modern customers and merchants loyalty tools via 'synenergized pathways'.
Importantly, shopping mall design and management must be anchored on synenergies of consumers and merchants; objective and engaged respect towards buyers and sellers.