The Importance of Marketing To Sustainable Business Growth
By chinex, 29th Nov 2011 | Follow this author
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Posted in WikinutBusinessSales & Marketing
Marketing is a key instrument business organization must not joke with, because is the engine room for business growth. Successful business organization today make use of this important principles in marketing to keep, maintain and attract new client to increase their sales volume.
Best strategies To Adopt in Marketing To Increase Your Sales Volume
Business relationship is needed, when it comes to keeping clients. Business relationship mirrors your personal relationship. Personal relationship with client contributes immensely and positively to business. This gives room for friendship which allows you and your client to share interest. As the relationship gets deepen, you start knowing your client better especially where like and trust has set in.
The relationship tends to be deteriorated, if there is dislike and distrust. Some factors are associated to the growth and deterioration of business relationship. This is the principles of know, like and trust.
THE PRINCIPLE OF KNOW
This principle of know is the foundation to all other principles. For your client to know that you exist there is need to be a market. Selling is not marketing, because marketing begins before production and continues after the sale is made.
Customer must know how you can be of help to them, which means you need to convince your client about the value of your product.
Competition is inevitable in different of business, but best way to reach out to your client is through marketing. Online marketing can also be done through the internet whereby business organization can create mailing list, social networking and blogging etc.Offline marketing are not exempted as well, and public speaking and networking can also be used as a platform to reach out to your client.
Client takes advantage of these good services.
THE PRINCIPLE OF LIKE
Personal relationship with client goes a long way to show how such client can be managed. No one will like to deal with someone they do not like. It is hard to see someone that will treat their client unpleasantly, if such happens, the news spread fast due to people like sharing their bad experiences.
This principle allows you to follow up your client, being truthful to your word and doing the best you can to maintain them. This will avoid business relationship not to get dry up and die.
To show you value your client, there is needed to keep constant contact with your client, share information that will be helpful to your client about the product and refer them.
THE PRINCIPLE OF TRUST
There cannot be trust without the existence of like. This principle is build with time, as transactions bring you and your clients together. As long as the transactions is successful, and is carry-out with genuine mind. These serve as a test to know you really, and whether the product you are offering to your client is of good quality. How successful you are able to convince your client about a product, and how happy your client is using the product goes a long way for your client to trust you. Other service render to these clients encourage them to continue to establish business and personal relationship with you.
Sustaining business growth requires maintaining both new and old client, even though you are faced with challenges. Growth comes from increase in sales volume. Sales volume cannot be achieved without bringing in new client and maintaining the existing ones. Therefore, principle of know, like and trust is needed when it comes to marketing.
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