Testing AdWords Ads in Google Analytics
By Dr Watson Goh, 16th Apr 2011 | Follow this author
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Posted in WikinutBusinessIT & Ecommerce
Creating multiple ads for an Ad Group within Google AdWords is very easy done. However, the question is how can you tell which ad is performing at a more profitable level ?
You may be using Conversion Tracker to make your decision, but that this only tells a small part of the story using a single metric, cost per conversion.
Testing Google AdWord
Creating multiple ads for an Ad Group within Google AdWords is very easy done. However, the question is which ad is actually performing at a more profitable level ?
Using the Conversion Tracker, only tells a small part of the story as it only uses one single metric, which is Cost Per Conversion.
The good news is that Google Analytics allows companies to get the entire story about their ads that are being tested, using multiple metrics.
Companies can access these ad results at the campaign, ad group, and keyword level using Google Analytics. This coupled with the usage of AdWords Analysis Report, will allow companies to "drill down" to the appropriate level. This subsequently can be follow up by opening the Analysis Options menu by clicking on the little purple button next to the appropriate record.
However, there is a slight problem to be aware of when testing in this manner.
If you are using auto tagging within Google AdWords, then the ads will be identified by titles. Therefore, you can only use Google Analytics to test ads that have different titles.
Consolidation
1. Create the ads to be tested in AdWords. Make sure the titles are at least slightly different.
2. Go to the AdWords Analysis report. Drill down to the campaign, ad group, or keyword you are testing.
3. Click on the little purple button to cross-segment a record by 'Content'.
4. Use the results to select
Hope the above will provide some sort of clarification on this method of checking Google AdWords
Comments
20th Apr 2011 (#)
I agree pay-per-click is an effective method of promotion, try asking a publication or broadcast station to show your ad. without paying, saying you'll just give them a small payment everytime someone responds. You can imagine the reaction!
The problem with Google adwords is that it is so expensive. The fastest growing method of viewing the net is via a mobile device and pay-per-click via mobile marketing is even more effective, even more targeted and a fraction of the cost of adwords. CellFoneAd.com
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