Social Media Marketing Tips and importance
By piyush ajmani, 9th Jun 2012 | Follow this author
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Posted in WikinutBusinessSales & Marketing
This page describes social media marketting tips as the combination of internet marketting with social media sites and blogs.
Social Media Marketing:tips,strategies,tools and Importance of It
"social media" covers the various activities that integrate technology, social interaction, and content creation. Social media use collective intelligence in a collaborative online.
Clearly, social media tools and services that enable individuals to express themselves online in order to meet and share ideas and / or content.
The social media marketing is a technique to promote a website, blog, or even a product using social media that have exploded since the advent of Web 2.0.
Social media marketing usually provides qualified traffic, inbound links and relevant attention (low bounce rate) of visitors from these sites .Social media marketing is one of the most technical marketing fads of the moment.
The Social media marketing uses the media and social web 2.0 user generated content (UGC) to promote the product, service.The dialogue is mostly an excuse to sit an exchange platform, but unlike the pub traditional (lecture and imposing) the purpose of dialogue or exchange is not obvious at first (teaser, viral video, ...).
The concern for marketers is the lack of control over these same social media and their social networks utilisateurs.Correct utilization can prove to be excellent vehicle for building a good image even of reputation management (all programs).
Social media marketing is particularly useful if your blog or site is monetized by advertising or if you sell products Online.
Some examples of Social Media
The Social media marketing offers ease of publication, an editorial freedom and a great capacity for real-time interaction with the readership.
-Social Networks: Facebook, Twitter, LinkedIn
-The Microblogging: Twitter, Tumblr, Posterous
-Location Based Social Networking on Mobile: Foursquare, Gowalla, Loopt
-The Collaborative Bookmarking: Wiki, Digg, StumbleUpon, del.icio.us
-Sharing Videos: YouTube, Dailymotion, etc
Some benefits of Social media marketing:
Apart from time, the use of social media is free
Instant results: Social media marketing helps to have particularly targeted traffic to blogs that are updated frequently.
Excellent ROI: Getting on the HomePage of many types of social media Digg-Like you instantly will award hundreds of qualified visitors to your blog: these are usually the ones knowingly, contrary to the visitors from the SERP .
Influence on SEO: The Digg-likes even influence your rankings in SERPs NoFollow, and more bring you direct traffic.
Visibility: the social side of the Social media marketing is critical, you touch the end user directly, and this direct relationship is always well received by the prospective client, and creates a strong bond between the brand and the consumer (or visitor if it is web site).
Confidence: Instead of visiting a blog or unknown site, the visit is based on recommendations (clicks, diggs, etc. ..) other users.
The importance of Social Media Marketing
Social media marketing combines the goals of internet marketing with social media like blogs, content aggregators, content sharing sites, social networking, microblogging sites and many others.
The adoption of strategies for Social Media Marketing is not just an option for big business, but has become must. Every day new studies published that demonstrate the impact that social media has on users and how they choose and consume a product or service.
Social Media is a means of communication in which we must fit our advertising goals. Marketing must rely on Social Media Marketing (SMM) to transform their advertising strategies in successful campaigns on social networks. It is an opportunity for companies to maximize profits and position your brand. The importance of the revolution we are experiencing is not levied on social networking platforms if not in the way people relate with companies and brands. Beyond communication via twitter, facebook or linkedin, radical change is based on communication companies communicate for the first time, the language of the people. What we understand as social media, we are shown in different ways Forums , Blogs, Wikis, Podcasts, Online Communities, Social Networking, Photos, Videos, etc.."Social Media" consensus pupular used to generate content and link information in a collaborative way in the form of collective intelligence.
Video for Social Media Marketing
Noting the number of visits and views received by Youtube a day (about 2 billion, almost nothing), by only registered users, and many more of those unregistered users, it is necessary to consider the need to become part of that offer content through own videos that complement the strategy of Online Marketing and, thus, try to increase viewership and generate higher levels of traffic to our online channels ( Web , Blogs, Social Networks ...) and higher conversion rates .
You must seize the viral offering Youtube (or Vimeo, etc.) and conversion offered by your website. The video is a good way to connect with Internet users (now much more widespread use of smart phones) and also of "please" search engines, which have a special fondness for the form content video. If we were to list all the benefits offered by the use of video in online marketing strategy, would be:
- Links (URLs) of the videos can be shared on social networks such as Facebook or Twitter, helping their virality.
- The cost of uploading videos to the network is free, both on YouTube and Vimeo.
- These videos can be sent by email through email marketing campaigns.
- Help to enrich the content for the user to become a regular at our channels, and even recommended.
- Help SEO search engine.
But to use video in online marketing strategy, and that these are successful and achieve its objectives, it is necessary to consider certain aspects, among which are the following:
1 - Do the Simple videos
The key to success in online video is the simplicity. Being able to use animation and different creative effects can sometimes be a good idea, but it may be distracting attention from users on the message we want to convey through it. Also, the message itself must also be simple and understandable. We must focus attention on a single message. If we have several things to say, is best done in different videos (more content).
2 - Try to make short videos
A good maxim to follow online videos would be "Short, beautiful and with a clear message”. It would be the counterpart to "Well, nice and cheap." You may think that people want videos in detail and the more information is offered to them better. But this is rarely the case. We recommend creating videos lasting between 2 and 5 minutes. As mentioned above, if we want to encourage some point in the video, create one or more other episodes on the subject.
3 - Make videos that are Current
Avoid discussing topics or issues that are out of date or are not present for the hearing to which it is addressed. Find the topics that interest you and talk about them in the videos. Our users thank you and if quality will be recommended, allowing to increase our audience and even become a source of reference information.
4 - The content of the videos, if informative, better
A type of video that usually works quite well with the audience is one that reports on events, news and industry news.We can even say that the Tutorials (How is, What functionality are you?, How to use?, Etc..) Have a high acceptance among users, who appreciate such content. These videos are made to see how much we care and how to show them we care about things that really are helpful and interested.
5 - The videos have to be Entertained
Entertain the audience so that they do not get bored is one of the main objectives that should have any video online, as it will help achieve greater viral and achieve goals through it. A funny video, innovative and interactive can be very entertaining for users and, perhaps, the most powerful thing you can offer any video into an online marketing strategy.
Given these five aspects, basic and simple, the use of video in online marketing strategy will have higher profits and allow the audience to offer quality content that makes them more viral and allow a better distribution of the brand image.
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