Epsilon Enhances Consumer Database with Market Trend Data - blogger - bookmarsoneindia
By denniskamir08, 6th Aug 2012 | Follow this author
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Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.
Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.
"Starting with data from our survey-based data set, Target Source, which contains behavioral data about peop
Epsilon Enhances Consumer Database with Market Trend Data - blogger - bookmarsoneindia
Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.
Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.
"Starting with data from our survey-based data set, Target Source, which contains behavioral data about peop
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6th Aug 2012 (#)
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