Do Not Run After Free Offers
By siddhinfo, 25th Apr 2012 | Follow this author
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Posted in WikinutBusinessSales & Marketing
We see in our daily life many advertisements on the T.V., Magazine, Newspaper or Hoarding mentioning “Buy 1 Get 1 Free” or “Buy X Article you will get Y Article Free” and so many such example one will come forward.
What word FREE means
Word FREE is common for marketing anything. FREE offers mostly satisfy the people psychologically.
Mostly many people prefer to opt for the FREE Programs. As we know the most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
We see in our daily life many advertisements on the T.V., Magazine, Newspaper or Hoarding mentioning “Buy 1 Get 1 Free” or “Buy X Article you will get Y Article Free” and so many such example one will come forward.
Mostly to boost or shoot up the sale this is the marketing technique to promote any product or services. But when doing this promotion word FREE is emphasizes more in the advertisement. To sell any items whether it is households, cars, flats, clothes, fashion items, furniture, durable or non-durables or anything whenever any manufacturer or dealer wants to sell they come with the scheme.
Free Offers that blossoms during festivals time
What this schemes mostly are buy one get one free or exchange your old T.V. for new with the discount in the price or buy newly launched T.V. and get DVD or CD player for FREE. Take another example for the sale of new cars. The car Dealers come up with fantastic offers, especially during festival seasons, like buy new car a get Insurance or Road Tax or Car Accessories for FREE. Exchange your old car for new and get Insurance or registration free. Not to mention about these items now a days there is offer if anyone purchase the land. Even if some one does is Life Insurance there are some Insurance Agents who are ready to do your policy by paying one to three Installments.
Every manufacturer or retailer or dealers who are dealing in any item sales knows very well that most of the people like the FREE stuff on their purchase. It is human psychology now a day that whenever they purchase anything they expect they should get something for FREE. Truly speaking the majority of the people can’t resist the word FREE. Mostly the word FREE goes hand in hand with any sales, whether it is Mall, Super Market, Dealers, Shopkeeper, Whole seller or retailer.
The market has been taking advantage to increase their Sale and boost the profit.
The traditional marketing the customer feels that he has saved some money by purchasing certain item and getting something FREE, which otherwise they would have to spend extra.
In the marketing point of view whatever any one offer with the tag FREE on it is actually not FREE. The manufacturer or Dealer has already included FREE item value into the selling price of XYZ item. After all every one is running their business for profits and they are not fool to throw away their money in FREE offers. It is Customer who is at the lost whenever one fall in love with word FREE.
Comments
15th Jul 2012 (#)
Yes, you are right dear Shrihari! Nothing is free and people are not doing their businessfor charity, they want to earn from it! Nice article! Thanks !
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16th Jul 2012 (#)
Nice to see you here and thanks for the comment my friend
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16th Jul 2012 (#)
You are most welcome dear Friend!
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