Business reality shows a good opportunity to generate publicity for start ups
Start up businesses can generate good publicity by appearing on business TV reality shows .Servicing stop and Lingscars.com has successfully demonstrated with their pitches on Dragons' Den.
Dragons' Den Example
Reality TV show can boost your business. Benefit of the show is not limited to getting one of the dragons to invest in your business; it can give your business much needed publicity.
Servicing Stop, on-line car servicing company in UK was founded by Oliver and Toby Richmond, in March 2008 and received a huge boost when the brothers appeared on the Dragons' Den television series and had three offers from rival dragons. Oliver and Toby initially accepted Deborah Meaden’s offer of £100,000 investment for 30% of the equity but decided to continue on their own due to business reasons. Oly says "Dragons Den gets a lot of publicity and, of course, is carefully edited to maximise the appeal to viewers. However, in our experience, what the Dragons decide about a business idea may not always be the best advice. We secured a promise of investment by a Dragon but decided not to follow it up as it would have proved bad for both parties. Our message to potential entrepreneurs is that there are numerous ways of securing investment and backing so think twice before accepting the advice of a Dragon”
Servicing Stop offers car servicing with free collection and delivery from the customer's home or office. MOTs and repairs are also covered. Since appearing in The Den, the business has grown beyond all recognition and is now approaching a turnover of £10 million a year
Ling Valentine, owner of Ling scars, who turned down Duncan Bannatyne twice on Dragons' Den in 2007, says “I got massive publicity out of Dragons' Den. My website visits simply doubled overnight and have continued to grow. It was worth a lot of money, but mainly because of the publicity - and I had a website that could convert interest into sales. Many people overlook that”
Those who had successful pitches will get more mileage out of it. For those who doesn’t get one of the Dragon to invest in business and expect some publicity through the show. More importantly you need to be adequately prepared to cash in on the publicity received through the reality shows. Having a website that can deliver and enough people to answer call is the must. If you are lucky you may get more response that you would have ever imagined.
If you have fantastic business idea why not apply http://www.bbc.co.uk/dragonsden/apply/