Advantages of Social Media for Businesses
This article is about what social media is doing for business and the other advantages of social media for business growth.
What is social media really doing for us?
A lot of businesses are pondering over this question nowadays: What is social media really doing for us? Is it bringing in new customers? Sales numbers may not be the best yardstick for measuring the return on value for the investment done in Social Media marketing. Lets have a look at these intangibles, in a little more detail.
Brand Building: Social Media presence is about building a community. It allows your brand to talk directly to its end-users, there by enhancing the user experience manifold.
Increased Reach: Twitter, Facebook, LinkedIn and Pinterest are your additional mouthpieces, to talk and showcase about your business to a global audience.
Engaging SEO – So far, businesses have relied heavily on Search Engine Optimization (SEO). Many businesses make the mistake of ignoring their social media presence. So while they may have a sizable physical presence Sadly, their online image is completely out of sync. One can shift the balance in one’s favor with smart social media strategies. Whereas earlier, the top search results came from your website alone, with social media, you have a greater chance to inform your prospective customers about your business. Now a search for a Business will turn up the company website, along with Facebook, Twitter, LinkedIn, Google+ and Pinterest pages. That means entire first page of search results can be filled with Pages run by you. And more search results means more ways people can find your business.
Generating Leads – Increased reach, penetration and a visible presence will in the long run lead to successful lead generation through your social media pages. You can run specific campaigns only for Social Media – teaser campaigns, value deals and so on.
Breaking Barriers– Social media provides the opportunity for your organization to connect with a whole new audience. That can lead to new connections and crucial partnerships that ultimately will send a lot of new business your way.
So, don’t let the sales figures discourage your investment in social media. The benefits are long range with a multiplier effect. Social Media like Public Relations has become a necessary marketing communication tool every business should include in their marketing communication strategy.
The Author is a professional writer, presently writing for Adaan.